Gaining Momentum in Business: The Traction Techniques

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Ever felt like your business is stuck in a rut, like you’re spinning the wheels but not gaining any real ground? Gino Wickman’s Traction provides you the tools to break free and move forward. Dive into the actionable components of this book and learn how to drive your business towards a clear and compelling future.

The Entrepreneurial Operating System (EOS)

The foundation of “Traction” is the Entrepreneurial Operating System (EOS), a comprehensive set of simple concepts and practical tools that have helped thousands of entrepreneurs get what they want from their businesses.

Harnessing Vision

Wickman emphasizes that everyone in your organization should be on the same page, clear about where your company is headed and how it’s going to get there. If you can clarify your vision, sharing and achieving it becomes much easier.

Gaining Traction

Having a vision is great, but it’s useless if you can’t bring it to fruition. This is where traction comes in. By instilling focus, discipline, and accountability throughout the company, everyone will march towards the vision, every day.

Healthy Organizational Structure

Conflicts, politics, and lack of team cohesion can disrupt even the most promising ventures. Thus, nurturing a transparent, functional, cohesive team is essential to ensuring a thriving business culture.

The Six Key Components of Any Business

To gain true traction and operate efficiently, a business must strengthen these six components:


Wickman isn’t just talking about a lofty statement here. He means a crystallized, cohesive vision that’s shared by all.

  • What are your core values?
  • What’s your focus for the next 10 years?
  • How about the next three years? The next one?
  • What’s your marketing strategy?

By answering these, you’re setting a clear path.


You need the right people in the right seats. Wickman introduces two defining sets of criteria:

  • Do they share your core values?
  • Do they consistently exhibit the behavior and specific activities that each of their roles requires?


Numbers don’t lie. By having an absolute set of numbers, you get a clear, unbiased view of your company’s health. Wickman advocates for a “scorecard” that allows you to catch issues in real time.


Issues are obstacles that stop you from achieving your vision. Identifying and confronting these issues head-on ensures that they’re addressed and resolved quickly.


Your business has a way it gets stuff done. Wickman emphasizes the importance of streamlining and documenting these core processes to ensure consistency and scalability.


This is where the rubber meets the road. Implementing a discipline and accountability in every department ensures that the vision is executed well.

The Value of Rocks

In your journey, you’ll have to differentiate between pebbles, rocks, and boulders. Rocks are your main quarterly priorities. They’re significant, more substantial than your day-to-day tasks but achievable within 90 days. By focusing on and achieving your rocks, you ensure constant, consistent progress.

Meetings: Less is More

Most organizations are plagued by meetings that lack focus and are a drain on productivity. The EOS introduces the Level 10 Meeting™ structure, ensuring that meetings are concise, consistent, and result in actionable solutions.

Ditching the Ego: Implementing EOS

While the EOS system offers valuable tools, Wickman is quick to note that its successful implementation often requires leaving the ego at the door. It’s about what’s best for the business, not individual accolades.

Making EOS Work for You

It’s one thing to read about EOS and another to implement it. To truly integrate these principles into your business, consider leveraging platforms like Deliberate Directions. Their comprehensive executive business coaching can offer personalized insights, making your journey from traction to momentum smoother.

Wrapping Up

Gino Wickman’s Traction is a toolbox of actionable insights that can transform the way you see and operate your business. By embracing the EOS, you can clarify your vision, surround yourself with the right people, measure what truly matters, resolve issues head-on, streamline your processes, and gain the traction you need to make your business dreams a reality. And remember, should you ever feel stuck, platforms like Deliberate Directions are there to guide your path.

I'm Allison Dunn,

Your Business Executive Coach

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