The Essential Toolbox for Budding Startups

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What tools are most helpful for a startup business?

Embarking on a startup venture is a challenging yet exciting journey. The path to success may not always be straightforward, but the right tools can make a huge difference. In the competitive business landscape, having the right equipment in your arsenal could be the difference between thriving and just surviving.

Here are some indispensable tools that can aid a startup, propelling it towards success while maintaining a tight budget.

Table of Contents

  1. Developing a Stunning Website
  2. Driving Your Marketing Efforts
  3. Making the Most of Email Marketing
  4. Harnessing the Power of Social Media
  5. Streamlining Collaboration
  6. Storing and Sharing Files in Total Privacy
  7. Simplifying Project Management
  8. Enhancing Customer Relationship Management
  9. Automating Accounting
  10. Streamlining Legal Services
  11. Hiring Freelancers

1. Developing a Stunning Website

A user-friendly and aesthetically pleasing website is essential. Wix is an ideal solution for startups on a budget. It is an intuitive, code-free platform that allows businesses to create their unique online presence. Wix offers an array of features, such as:

  • A comprehensive library of customizable templates
  • Mobile optimization, SEO analytics, and web stats
  • Integrated apps for invoicing, appointment bookings, and contact forms
  • Digital storefront with options for coupons and links to Etsy

Wix is free for basic use. However, using your domain requires a minimal monthly fee. For businesses aiming for an online store, higher-tier plans are available.

2. Driving Your Marketing Efforts

Analytics form the backbone of any successful marketing campaign. Moz Open Site Explorer is an excellent tool for startups to gain insight into their websites and competitor sites. It provides invaluable information such as:

  • Page and domain authority rankings
  • The origin of inbound links
  • Identification of high-ranking pages to fine-tune SEO strategy
  • Tracking social media shares and likes

The basic package is free. However, for more advanced features, consider upgrading to Moz Pro.

3. Making the Most of Email Marketing

Despite the rise of various communication channels, email remains a potent marketing tool. Mailchimp is an extensive email marketing service that offers more than just newsletter distribution. Its notable features include:

  • Subscriber forms for social media and websites
  • Pre-designed email and newsletter templates with mobile-friendly designs
  • Targeted campaigns and comprehensive analytics for performance tracking

Mailchimp offers a free plan of up to 2,000 subscribers. However, if you require advanced tools, there are premium plans starting from $20 per month.

4. Harnessing the Power of Social Media

Managing multiple social media accounts can be daunting without the right tools. Hootsuite, a comprehensive social media management system, helps streamline this process. It provides:

  • A centralized dashboard for various social media accounts
  • Scheduling and monitoring capabilities for future posts
  • Team management tools for task delegation and collaboration
  • Detailed weekly click summary reports

The free version allows the scheduling of one post at a time and limits you to three social media profiles. For a more extensive solution, Hootsuite Pro is available at a reasonable monthly fee.

5. Streamlining Collaboration

Dropbox is a lifesaver for startups needing a simple, effective way to share and store files. It offers:

  • Backup and storage for data
  • File sharing across devices
  • Integration with Office 365 for seamless editing and updating
  • 30-day file recovery

Dropbox provides limited free storage, but for larger storage capacity and additional collaboration tools, consider upgrading to Pro or Business plans.

6. Storing and Sharing Files in Total Privacy

Secure file storage is essential for the growing businesses. Internxt is a great solution for teams that need an effective way to handle data securely. Internxt offers two products in its subscription package: 

  • Internxt Drive, a cloud storage solution; 
  • Internxt Send, a file-sharing service to send files via a secure link or email.

On top of its flagship services, Internxt offers free apps, including a password generator, password checker, virus scanner, and temporary email generator.

7. Simplifying Project Management

For startups utilizing remote teams, keeping track of resources, updates, and tasks can be challenging. Wrike is a project management tool that simplifies this process by providing:

  • Integration with cloud storage platforms
  • Breakdown of projects into tasks with set due dates
  • Real-time project progress updates
  • Collaborative features like comments, discussions, and tags

While Wrike’s free service offers these features, a professional account provides more storage and user capacity for a monthly fee.

8. Enhancing Customer Relationship Management

Customer Relationship Management (CRM) is key to nurturing customer relationships and fine-tuning business strategy. HubSpot CRM is an efficient, free tool with numerous features such as:

  • Tracking of emails, companies, contacts, deals, and tasks
  • A clear dashboard to monitor ongoing deals and tasks
  • Automatic synchronization with platforms like your website, emails, and social media
  • Custom field creation and filtering for quick contact access
  • An all-in-one communicator for sending emails, calendar invites, and recording notes

While the free version is robust, the premium version enables integration with HubSpot’s full suite of marketing services.

9. Automating Accounting

Hiveage is a free accounting tool designed for small businesses and freelancers. It provides easy access to vital accounting tools from estimates to final payments, with features including:

  • Automatic conversion of estimates into invoices
  • Professional-looking templates for invoices, reminders, and acknowledgments
  • Multiple online payment options, including PayPal, Stripe, and more
  • Automatic tax calculations, time tracking, and expense tracking

Hiveage offers a free trial followed by tiered paid plans, providing additional features based on your needs.

10. Streamlining Legal Services

LegalZoom is a cost-effective solution for startups requiring legal services. It offers:

  • A free knowledge center filled with legal articles
  • A range of legal documents, including contractor agreements and trademark registrations
  • Personalized advice from registered attorneys
  • A streamlined process for creating personalized legal documents

LegalZoom offers monthly subscriptions for access to their form library and individual document purchases. For legal advice, there is an option to subscribe for a monthly fee for unlimited contact with LegalZoom lawyers.

11. Hiring Freelancers

Upwork is a global freelancing platform where you can hire freelancers for various tasks without a full-time commitment. It offers:

  • Access to freelancers of all kinds for jobs of every size
  • An easy communication channel with freelancers
  • Job posting and bid placement by interested freelancers

The cost of services varies, as it’s based on individual freelancers and project details. However, with direct access to a diverse pool of professionals, you’re bound to find the right match for your needs.


Successful startups leverage the best tools to ensure smooth operations and growth. The tools listed above provide a mix of vital resources across different aspects of business, from web design and marketing to legal services and project management. By investing in these tools, startups can compete effectively, optimize their processes, and set themselves up for success.

I'm Allison Dunn,

Your Business Executive Coach

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