Your Thinking Partner
Our Boise coaching team teaches leaders to embrace their strengths and minimize their weaknesses. Let us help you unleash your potential while creating a thriving life.
Go from Potential to Performance
We serve business leaders who are determined to reach their full potential. Whether you need executive coaching, business planning, employee engagement training, or marketing advice, we can help you anticipate every need, elevate your thinking, and accelerate your growth.
Our Boise coaching team is compassionate, focused, bold, nurturing, inspiring, giving, disciplined, committed, responsible, honest, humble, open, passionate and curious.
CEO & Executive Coach
Allison Dunn spent 25 years as an owner and executive of several businesses, including an engineering firm, manufacturing company, and architectural firm. In 2013, Allison founded Idaho’s top-ranked business coaching company, Deliberate Directions.
An award-winning master coach and leadership facilitator, Allison holds degrees in Finance and Marketing from the University of Denver.
She lives in Boise, Idaho, with her three children. In her free time, she enjoys cooking, keeping fit, volunteering, and exploring the outdoors.
Jennifer aims to inspire all around her to dream big, make a plan, and successfully achieve their goals.
In 2011, Jennifer started her first private medical practice in Idaho and acquired a second in 2016. She holds a degree in Psychology from Quinnipiac University and a doctorate from the Southern College of Optometry.
Today Jennifer lives in Boise, Idaho, with her husband and two children, where she enjoys great food, wine, travel, coffee and books. To learn more about Jennifer, watch her employee spotlight video.
Andrea promotes Deliberate Directions workshops, seminars, and coaching programs, both at our Boise location and on online. As our social media rockstar, she produces inspiring content to connect with business leaders. She also assists with the facilitation of the Deliberate Leaders Podcast.
Andrea holds Bachelors degrees in History and Secondary Education from Boise State University. Outside of work, Andrea enjoys collecting vinyls, seeing concerts with her husband, gardening, cooking and cheering her two kids on in golf and tennis.
Web Development, SEO, and Content Marketing
Brett holds Bachelors degrees in Marketing and Business Administration from Boise State University. His web and app development business, Nexus Marketing, has been featured in Yahoo News and Fortune Magazine. Brett is available for hire on UpWork, where he is a top-rated freelancer.
Anna focuses on writing website content and hosting a “Leadership, No Homework” book club. Anna received her Bachelor of Arts in Communication, with a certificate in Leadership and Human Resources, from Boise State University. In her spare time, Anna enjoys rock climbing, traveling, music, and the Enneagram.
Event Production Manager
Danielle has been producing events since 2007, including conferences, meetings, and fundraisers.
In 2011, Daniel founded the networking group Idaho Event Professionals. Today she is the founder and CEO of Sona Events, where her team creates awesome experiences for remote teams worldwide through in-person retreats and events.
Daniel holds a Bachelors in Communication from Boise State University. In her spare time, she enjoys volunteering at her church and other community organizations.
Videography & Branding
Marshall is a Boise-based graphic designer. He produces logos, graphics, and videos. He holds a Bachelor of Fine Arts in Graphic Design from Boise State University.
Outside of work, he enjoys spending time with his daughter, riding his bike, and camping.
Joey helps our clients leverage their data to make better decisions.
He produce scorecards, optimization tools, process improvement tools, forecasts, and mathematical models. His work enables clients to improve business processes, monitor performance, control quality, and create reporting efficiencies.
Joey is currently working towards his Masters in Data Analytics with a focus on data mining, visualization, modeling, and optimization, as well as the ethical uses of data.
The Legacy of Rob Spear
In 1999, Rob Spear founded Deliberate Directions in Sandpoint, Idaho. He taught a program called “Blueprint For Parenting – How to Make Family Dreams Come True.” In the program, he taught how to use “deliberate direction” to develop meaningful relationships between parents and their children.
As his message resonated with more people, Rob began coaching CEOs and business executives on how to become better leaders as well.
When Allison Dunn attended the New Hampton School in New Hampshire, she met Rob, who was serving as the Director of Admissions at the school. Rob mentored Allison and introduced her to his son, Mark.
Twenty years later, in 2005, Allison and Mark reconnected and married. A few years afterwards, Rob passed away from complications of ALS. When Allison decided to focus full-time on coaching businesses, she chose to carry on Rob’s company, Deliberate Directions, in honor of his mentorship.