Free Guides
Sales and Marketing
Create cash flow you can count on.

How to Automate a Welcome Email Sequence
Some companies never get around to running an email newsletter. Others dip their toes in, but end up regurgitating their blog posts through email.

Can “Funnel Building” Software Help Your Business?
If you’ve heard a lot about “funnel building” software lately, you may be wondering if it could be the solution to your business needs.

How to Reverse Engineer a Competitor’s Sales Funnel
Most people don’t set out to reverse engineer a sales funnel. They just have a goal, like growing their email list or getting more downloads. But this can be a mistake.

6 Marketing Solutions to Grow Your Business
To be successful, businesses need to learn about all the different marketing solutions available and think about strategies that will work best for them.

10 Content Promotion Strategies to Boost Your Brand’s Exposure
Great content is nothing without great promotion. There are many ways to get shares and active engagement, from running Google Ads to social sharing.

Tips for Choosing the Perfect Payment Platform for Your Website
Consider fees, payment methods, and customer support. Choose a gateway that offers multiple payment options and fraud protection, and is PCI compliant.

20 Essential Tips for Good Software and Website UX
Studies show that well-designed websites and apps can raise conversion rates by 400%! Here are 20 tips to make your platform attractive and user friendly.

How to Conduct Amazon Keyword Research
The more traction you gain through search engines and page visits, the more likely you are to rank high, increase your sales, and gain more customers.

Effective Sales Follow-Up Techniques to Help You Close More Deals
Everybody wants to make the sale the first time. Unfortunately, that rarely happens. Most sales require at least one, often several, follow-ups.

On-Page SEO Tactics for Lead Generation
SEO conscious blogs posts are important for lead generation because they can help you attract and engage the right visitors on your website.

Building Thought Leadership Online: How to Broadcast Your Mission to Grow Your Business
Thought leadership is a vital cog in your branding, messaging, marketing, and selling. Continue reading to learn how to build your authority and boost company growth.

7 Steps to a Successful Social Media Content Marketing Strategy
Are you using social media to your advantage? Learn how to establish metrics, conduct competitive research, create content, and optimize results.

A Sales Leader’s Guide to Success (Free E-Book)
Learn best practices for executive sales recruitment, talent management, sales coaching, and account management. Help your whole team kill your sales quotas.

How to Use Mental Triggers for Mass Influence
Explore 12 mental triggers that you can use to influence customers and drive sales including authority, reciprocity, trust, anticipation, and more.

What Makes Ideas Go Viral?
People don’t trust ads, but they do trust their friends. Word of mouth is 10 times more effective than advertising. Are you doing all you can to tap into it?

Pricing and Sales Techniques to Get Customers to Buy
Drive more revenue while still holding a strong profit margin. Learn 3 essential techniques for framing your pricing and 3 killer tips for framing your sales.

How to Hire a Freelance Writer: 10 Key Questions to Ask
Bad experience on UpWork or Fiverr? Cut out the middleman! Our simple, question-driven process will help you quickly identify and hire the writer you need.

The Key Marketing Components of a Successful Website
Cohesive branding, easy navigation, SEO, thought leadership, lead generation, social proof… Cassy Trussell helps you ensure you site has everything you need for success.

Grow Your Email List with Lead Magnets
Learn how to build your email list with lead magnets — the most effective way to put you in contact with your best prospects.

How to Market Your Business Online: 10 Affordable Courses
Here are our favorite online marketing courses. Each course is video-based, step-by-step, and less than $20.

Winning Business: Focus on Your Prospect’s Needs
Alan Melton shares his 8-step strategy for winning new business by listening and responding to a prospect’s needs.

How to Target Awesome Customers
Learn how to identify “A” and “B” customers, gracefully let go of your “B” customers, and find more “A” customers so you can save time and grow your business!