Free Guides
Sales and Marketing
Create cash flow you can count on.

How to Create an Excellent Unboxing Experience for Your Customers
Create an excellent unboxing experience that leaves a lasting impression on your customers – unique, enjoyable, and unforgettable.

The Importance of OOH Advertising in a Digital World
With the rise of digital advertising, OOH advertising has become even more relevant. It has the ability to create brand awareness, drive foot traffic, and increase sales.

20 Ideas To Grow Your Rental Property Business
Tips on how to attract more tenants, increase your rental value and improve overall rental property operations.

How to Develop an Effective B2B SEO Strategy: Insights and Best Practices
Valuable insights and best practices for developing an effective B2B SEO strategy that helps you stand out in a competitive market.

SEO For Crypto: The Ultimate SEO Guide For Blockchain Organizations
This complete SEO guide for blockchain organizations will help you reach a wider audience and gain more traffic within the niche.

Maximizing Revenue: A Guide for Small Business Owners Looking to Improve Their Bottom Line
There are plenty of methods small businesses can use to improve their profits, even during tough times. Use these 50 tips to maximize your bottom lines.

Keeping Track of WIP Inventory: Why Is It Crucial for Your Business?
Keeping track of WIP inventory helps businesses understand what resources are available, how much they cost, and when they will be needed.

8 Steps To Use Affiliate Marketing For Your Business
Companies should prepare a strategy and have a series of actions that they should follow to create winning affiliate marketing programs.

How to Improve Higher Ed Marketing
Due to the technological shift, there is a higher need for improving higher education marketing by making use of digital tools.

Using Data-Driven Insights to Improve Your Sales and Marketing Efforts
Data-driven marketing (DDM) is a promotional tactic that uses information gained from interacting with customers and third parties.

How to Use LinkedIn Video for B2B Sales in 2023
What if you could take LinkedIn to the next level by using video to create a more immersive experience for your target audience?

How to Add Voiceovers to Your TikTok Videos
To tell stories in your TikTok videos, you can record a relatable voiceover or use text-to-speech software.

What Is a Good Number of Referring Domains?
Many people think that the more referring domains link to your website, the more traffic your site will get. However, this is not always true.

Best Lead Gen Strategies for B2B Companies
Learn practice-proven online B2B lead generation strategies. See how how to create helpful content, attract new users, and generate more quality leads.

Create Ad Campaigns That Convert: A Comprehensive Guide
Learn about numerous types of ad campaigns, plus the essential steps involved in setting up successful campaigns.

6 Sales And Marketing Solutions With Lead Scoring Functionality
Lead scoring enables businesses to rank leads by their likelihood of buying. Lead scoring features boost sales productivity, conversion rates, and revenue.

How to Optimize Your Google Business Profile
This guide covers how to optimize your GBP business description, NAP (name, address, phone), photos, customer reviews, product listings and more.

An Ultimate Guide to Holiday & Christmas Card Marketing
Learn how to use holiday cards to increase brand awareness, boost sales, and strengthen customer relationships.

How to Hire a Freelance Writer to Draft Website Copy and Text for Marketing Materials
To hire a writer, you need to study the market, learn about your options, and assess the marketing skills of the people you come in contact with.

How to Hire a Freelance College Writer to Draft Website Copy
You can hire a copywriter to help you with blogs, ebooks, whitepapers, product reviews, and landing pages. An educated writer offers a number of advantages.

What Is a Merchant Account, and Can It Help Your Business?
A merchant account can help you grow sales, build customer loyalty, and manage your finances more effectively.

How Voiceovers Take Your Brand Storytelling to the Next Level
Voiceover artists are skilled professionals who can convey your message impactfully. They’re a great resource for your brand storytelling.

5 Types of Videos Every Small Business Should Use
Incorporate these 5 types of videos into your small business marketing approach to engage your audience and convert them into customers.

How Top Brands Use Reddit for Marketing
Reddit is a forum where people discuss almost any topic you can imagine. It can be a great place for business advertisements.

How to Create Video Stories to Promote Your Business
Most social media platforms have rolled out a “story” video format. Molding your advertising content to this new media can help your marketing efforts.

How to Automate a Welcome Email Sequence
Some companies never get around to running an email newsletter. Others dip their toes in, but end up regurgitating their blog posts through email.

Can “Funnel Building” Software Help Your Business?
If you’ve heard a lot about “funnel building” software lately, you may be wondering if it could be the solution to your business needs.

How to Reverse Engineer a Competitor’s Sales Funnel
Most people don’t set out to reverse engineer a sales funnel. They just have a goal, like growing their email list or getting more downloads. But this can be a mistake.

6 Digital Marketing Strategies to Grow Your Business
To be successful, businesses need to learn about all the different marketing solutions available and think about strategies that will work best for them.

11 Content Promotion Strategies to Boost Your Brand’s Exposure
Great content is nothing without great promotion. There are many ways to get shares and active engagement, from running Google Ads to social sharing.

Tips for Choosing the Perfect Payment Platform for Your Website
Consider fees, payment methods, and customer support. Choose a gateway that offers multiple payment options and fraud protection, and is PCI compliant.

20 Essential Tips for Good Software and Website UX
Studies show that well-designed websites and apps can raise conversion rates by 400%! Here are 20 tips to make your platform attractive and user friendly.

How to Conduct Amazon Keyword Research
The more traction you gain through search engines and page visits, the more likely you are to rank high, increase your sales, and gain more customers.

Effective Sales Follow-Up Techniques to Help You Close More Deals
Everybody wants to make the sale the first time. Unfortunately, that rarely happens. Most sales require at least one, often several, follow-ups.

On-Page SEO Tactics for Lead Generation
SEO conscious blogs posts are important for lead generation because they can help you attract and engage the right visitors on your website.

Building Thought Leadership Online: How to Broadcast Your Mission to Grow Your Business
Thought leadership is a vital cog in your branding, messaging, marketing, and selling. Continue reading to learn how to build your authority and boost company growth.

7 Steps to a Successful Social Media Content Marketing Strategy
Are you using social media to your advantage? Learn how to establish metrics, conduct competitive research, create content, and optimize results.

A Sales Leader’s Guide to Success (Free E-Book)
Learn best practices for executive sales recruitment, talent management, sales coaching, and account management. Help your whole team kill your sales quotas.

How to Use Mental Triggers for Mass Influence
Explore 12 mental triggers that you can use to influence customers and drive sales including authority, reciprocity, trust, anticipation, and more.

What Makes Ideas Go Viral?
People don’t trust ads, but they do trust their friends. Word of mouth is 10 times more effective than advertising. Are you doing all you can to tap into it?

Pricing and Sales Techniques to Get Customers to Buy
Drive more revenue while still holding a strong profit margin. Learn 3 essential techniques for framing your pricing and 3 killer tips for framing your sales.

How to Hire a Freelance Writer: 10 Key Questions to Ask
Bad experience on UpWork or Fiverr? Cut out the middleman! Our simple, question-driven process will help you quickly identify and hire the writer you need.

The Key Marketing Components of a Successful Website
Cohesive branding, easy navigation, SEO, thought leadership, lead generation, social proof… Cassy Trussell helps you ensure you site has everything you need for success.

Grow Your Email List with Lead Magnets
Learn how to build your email list with lead magnets — the most effective way to put you in contact with your best prospects.

How to Market Your Business Online: 10 Affordable Courses
Here are our favorite online marketing courses. Each course is video-based, step-by-step, and less than $20.

Winning Business: Focus on Your Prospect’s Needs
Alan Melton shares his 8-step strategy for winning new business by listening and responding to a prospect’s needs.

How to Target Awesome Customers
Learn how to identify “A” and “B” customers, gracefully let go of your “B” customers, and find more “A” customers so you can save time and grow your business!