Sales and Marketing

Some companies never get around to running an email newsletter. Others dip their toes in, but end up regurgitating their blog posts through email.

If you’ve heard a lot about “funnel building” software lately, you may be wondering if it could be the solution to your business needs.

Most people don’t set out to reverse engineer a sales funnel. They just have a goal, like growing their email list or getting more downloads. But this can be a mistake.

To be successful, businesses need to learn about all the different marketing solutions available and think about strategies that will work best for them.

Great content is nothing without great promotion. There are many ways to get shares and active engagement, from running Google Ads to social sharing.

Consider fees, payment methods, and customer support. Choose a gateway that offers multiple payment options and fraud protection, and is PCI compliant.

Studies show that well-designed websites and apps can raise conversion rates by 400%! Here are 20 tips to make your platform attractive and user friendly.

The more traction you gain through search engines and page visits, the more likely you are to rank high, increase your sales, and gain more customers.

Everybody wants to make the sale the first time. Unfortunately, that rarely happens. Most sales require at least one, often several, follow-ups.

SEO conscious blogs posts are important for lead generation because they can help you attract and engage the right visitors on your website.

Thought leadership is a vital cog in your branding, messaging, marketing, and selling. Continue reading to learn how to build your authority and boost company growth.

Are you using social media to your advantage? Learn how to establish metrics, conduct competitive research, create content, and optimize results.

Explore 12 mental triggers that you can use to influence customers and drive sales including authority, reciprocity, trust, anticipation, and more.

People don’t trust ads, but they do trust their friends. Word of mouth is 10 times more effective than advertising. Are you doing all you can to tap into it?

Drive more revenue while still holding a strong profit margin. Learn 3 essential techniques for framing your pricing and 3 killer tips for framing your sales.

Bad experience on UpWork or Fiverr? Cut out the middleman! Our simple, question-driven process will help you quickly identify and hire the writer you need.

Cohesive branding, easy navigation, SEO, thought leadership, lead generation, social proof… Cassy Trussell helps you ensure you site has everything you need for success.

Learn how to build your email list with lead magnets — the most effective way to put you in contact with your best prospects.

Here are our favorite online marketing courses. Each course is video-based, step-by-step, and less than $20.

Alan Melton shares his 8-step strategy for winning new business by listening and responding to a prospect’s needs.

Learn how to identify “A” and “B” customers, gracefully let go of your “B” customers, and find more “A” customers so you can save time and grow your business!