Outreach & Backlinking Best Practices Applicable in 2024

Reading Time: 7 Minutes

79.7% of SEO specialists consider link building as an integral part of their strategy, and it’s no wonder why. After all, backlinks are among the most influential ranking factors in search engine optimization – especially this 2023. But with so many confusing tactics and ever-changing algorithms, how do you know which outreach and backlinking efforts are still up to par? 

That’s what we’re figuring out today, let’s dig into it.

Focus on Quality Over Quantity of Links

Rather than trying to get as many links as possible, focus on creating link building opportunities that are high-quality and relevant to your content. This means choosing websites with a good domain authority (DA) score and sites that have relevance to the topic. Not only will this help your content rank higher on search engine results pages, but it will also provide visitors with better context and visibility. 

Additionally, focus on creating natural backlinks rather than ones that appear manipulative or spammy. This means looking for opportunities such as guest blogging, interviews or press releases that give people a reason to link back to your website naturally. 

Also, consider diversifying the type of backlinks you create. Rather than solely relying on text links, look for opportunities to include images and other forms of multimedia in your outreach campaigns. This will help make the link more visible and clickable, thereby increasing the chances that visitors will click through to your page. 

By focusing on quality rather than quantity in backlinking, you can increase its visibility in search engine results pages (SERP) and reach a broader audience. This will ultimately lead to more traffic and higher conversion rates for your website. 

Learn more: WhiteHat Link Building And Its Importance & White Hat vs Black Hat SEO: Link Building Guide

Utilize Niche Influencers and Thought Leaders

This can be done through various strategies, such as featuring guest bloggers or running sponsored content campaigns with influencers. By leveraging the influence of niche experts with effective outreach, you can increase backlinks to your website and attain credibility.

One example of a business successfully executing this strategy is SweatBlock, a company that provides antiperspirant solutions. Sweatblock increased its organic website traffic after collaborating with various industry influencers who promoted the product. 

They also gained numerous high-quality backlinks by reaching out to big names in their niche. As a result, Sweatblock was able to establish its brand as an industry leader and achieve tremendous growth in organic traffic.

They also gained numerous high-quality backlinks by reaching out to big names in their niche. As a result, Sweatblock was able to establish its brand as an industry leader and achieve tremendous growth in organic traffic. 

Consider employing the same practice as well; just be careful that you don’t annoy your niche’s leading influencers. You only get one shot at talking to them, so make it count. 

Learn more: How to Get Backlinks (without Being Annoying)

Take Advantage of Automation Tools

Automation tools can help you find relevant websites and reach potential link partners. For example, some devices can scan the web for broken links on other sites in your niche, allowing you to reach out with a helpful suggestion to replace the broken link with one pointing to your site.

Another way to implement automation is through backlink monitoring. By tracking your website’s incoming links, you can identify any irregularities or problems quickly and take action. This allows you to stay on top of the quality of backlinks coming your way and be aware of any suspicious activities.

An email outreach platform is another widely used automation tool that enables you to send customized messages in bulk. These platforms often include features like customizable templates and automated follow-up emails, making connecting with potential link partners more accessible.

Learn more: The Definitive Guide To B2B Email Marketing

Finally, you can use automation tools to streamline mundane tasks like data gathering and analysis. Through automated processes, you can gain insights into how other sites in your niche are doing, who they’re working with, and what strategies they’re employing. All this information can help inform your own outreach efforts.

Leverage Visual Content for Maximum Impact

To capitalize on visual content, you can create infographics or data visualizations to present detailed information in a simple, shareable format. Videos and animations are also effective and engaging forms of content that can earn you high-quality backlinks. Apart from this, visual content can also boost your social media presence and engagement.

When creating visual content, make sure to keep your design consistent with the overall look and feel of your brand. Use visuals that are relevant to the topic being discussed, and be sure to include a link back to your website in the description. For maximum reach, share your visual content on multiple social media channels and optimize it for search engines by adding meta descriptions and keywords

Finally, don’t forget to track analytics so that you can measure the performance of each piece of visual content you create. With this information, you can adjust your strategy as necessary for future campaigns. 

Learn more: Top 5 Tips For Effective Image Link-Building

Diversify Your Link Sources

You should strive for a mix of organic links through content marketing, influencer outreach, press releases or PR links, as well as strategic partnerships with other sites that have authoritative domain rank. This will help ensure that you are not relying too heavily on a single source of backlinks. 

Additionally, it is recommended to build relationships with partners in different industries so that you can take advantage of varied opportunities for link building without needing to secure each link separately. Diversifying your link sources also helps reduce the risk of being penalized by search engines for obtaining low-quality links from untrustworthy sources. By creating multiple streams of traffic coming from multiple sources, you can maximize the reach and visibility of your website. 

Learn more: Link building in SEO: Successful Strategy for 2023

Take a Data-Driven Approach to Link Building

By looking at the numbers, you can identify which tactics are working and which ones aren’t. This helps you refine your strategy and target more high-quality links. 

 

Before beginning any outreach campaign, it’s vital to set some goals so you know exactly what type of links you’re after. This will help guide your research and focus your efforts on finding relevant web pages with a high domain authority score. 

To get started, ask yourself questions such as: 

  • What kind of pages do I want my site linked from? 
  • What would be an ideal number of inbound links to have? 
  • What kind of content should I be producing to attract links?

Once you have a good idea of what type of backlinks you’re after, it’s time to begin data collection. Start by researching the competition and analyzing their link profile. This can help you identify sites that already have authority in your niche which would make great potential linking partners. Additionally, review your own website to determine which pages are currently performing well and drawing in traffic from search engine results – these are often ideal candidates for outreach campaigns. 

Finally, use tools such as Google Analytics and Ahrefs to track progress on both off-site and on-site activities related to link building. Monitor metrics such as domain authority, referring domains, new visitors, organic traffic, and click-through rates to determine which tactics are working best. This data can inform future campaigns and help you refine your strategy to get the most out of your link building efforts. 

Focus on Creating Value for Target Audiences

This means that content should be tailored to their needs and interests, as well as address any questions or pain points they might have. 

It’s not enough to just be pushing out links; you need to provide meaningful content that will actually help them. Taking the time to talk about related topics, bringing up helpful resources, or providing valuable industry insight are all great ways of building relationships with potential linkers and helping create a positive impression.

 Additionally, by going above and beyond what is expected of you, you will stand out from the crowd, attract awesome customers, and be more likely to succeed in your efforts. 

Learn more: How to Execute the Skyscraper Technique for Building High-Quality Backlinks to Your Content

Utilize Relevant and High-Authority Domains

Relevant websites are those whose content reflects or relates to the topics on your website or blog. High-authority domains are those with a long history of providing good content, have a large readership, and have been around for several years. 

By building relationships with relevant and high-authority domains, you can establish credibility, boost your own domain authority, and get the attention of potential customers. To do this, you should focus on building relationships with blogs in your niche and tapping into existing networks by guest blogging. 

You should also look for opportunities to contribute content to websites with larger followings or partner with influencers who have large followings in your industry. This will help you reach a wider audience and increase traffic to your website or blog. You can also contact relevant websites directly, asking them if they would be willing to provide a link back to either an article on your website or one of your products or services. 

Learn more: Is Domain Rating Really Important for SEO? & 10 Manual Outreach Link Building Strategies for SEO in 2023

Invest in Content Promotion for Increased Reach and Visibility

Share your content with your email subscribers and encourage them to share it with their networks. By including social sharing buttons in your emails, you can make it easy for your subscribers to share your content on their social media profiles. In this stage, think about implementing a DKIM checker to ensure that your message will be delivered to the people’s inboxes and you can successfully promote content through email. 

Additionally, consider paid advertising on social media platforms to increase your content reach. Platforms like Facebook, LinkedIn, and Twitter offer cost-effective solutions that can help you reach a new audience. Make sure to target relevant people so as not to waste resources on irrelevant audiences who might not be interested in what you have to offer.

Learn more: 11 Content Promotion Strategies to Boost Your Brand’s Exposure

Monitor Backlink Profile Regularly and Respond Accordingly

It is important to monitor your backlink profile regularly. This will help you quickly identify any spam or malicious links from low-ranking sites that can negatively affect your rankings and authority in the SERPs. If you detect these types of links, it is advised to take action immediately. 

The first step should be to contact the website administrators and ask them politely to remove the bad link(s). If they refuse, then proceed with a disavow request via Google Search Console. By submitting a disavow file, Google will then ignore all the links included in the file and not count it against your site’s ranking. Although this will not guarantee an instant improvement in SERP positions, it is necessary to ensure that your rankings are not adversely impacted by low-quality links. 

It is also essential to continue monitoring your backlink profile even after submitting a disavow request, as some bad actors may still link to your site despite the warning. Keeping track of these malicious links can help you stay ahead of any potential ranking issues. 

Finally, it pays to keep a record of all the backlinks you have earned. This will enable you to easily identify which links are helping your rankings and filter out any that don’t add value. It is also helpful for keeping track of changes in link quality over time and can help inform future SEO strategies. When done properly, monitoring your backlink profile can yield great results as part of an effective outreach and digital marketing strategy. 

Conclusion

If you found this blog informative and helpful, please consider sharing it with your network to help others achieve their SEO goals. By sharing knowledge, we can empower each other to succeed.

Thank you for reading!

I'm Allison Dunn,

Your Business Executive Coach

Join our list for exclusive tips, content and a welcome gift – our ebook on how to engage your team and boost profits.