Online Ads and SEO with Bear Newman

Reading Time: 21 Minutes

What’s the secret to profitably scaling your business? It could be growing your sales with online ads, which is exactly what our guest specializes in!

Bear Newman of Bear Fox Marketing and helps clients scale with SEO, Google ads and Facebook ads.

After the Interview

About Bear Fox

Bear is the cofounder of Bear Fox Marketing, a marketing agency in Boise, Idaho. Bear’s agency helps clients scale with SEO, Google ads and Facebook ads. Bear is the author of The Bear Fox Principle: Powerful Smart Solutions to Accelerate Business Revenue.

Read the Transcript

Allison:  Hi, I’m Allison Dunn, and welcome to the Deliberate Leaders Podcast. I am excited to have our guest today, Bear Newman.

Who Is Bear Newman?

Bear Newman is the co-founder of the Bear Fox Marketing agency here in Boise, Idaho. Before that, he was a web designer specialist and a SEO consultant. Bear is the author of the Bear Fox Principle, which shares powerful smart solutions to accelerate business revenue. Very good book. I thoroughly enjoyed it.

Bear, thank you so much for joining us this afternoon.

Bear Newman:  Yes, thank you for having me. I appreciate that introduction.

Allison:  Yes, absolutely. I’m hoping we can spend some time diving into online marketing, marketing strategies, going SEO or paid, and Google business listings. Does that sound all good for you?

Bear Newman:  Yes, sounds great.

Allison:  OK, excellent. So you do a lot of marketing, both SEO and paid, for small and large businesses. Correct? Tell us a little bit about your agency. I just want to make sure that our listeners understand the breadth of what you do.

Bear Newman:  Yes, so instead of running an agency where they try to do a little bit of everything… we really want to focus on just four main channels. So we focus on:

  • Google SEO
  • Google paid ads
  • Facebook ads
  • email campaigns

That’s a little bit of the ad, copy, creative – everything kind of top to bottom to make your website perform in those four areas.

Using Different Online Tools in Your Marketing Mix

Allison:  Fantastic, is your typical client someone who utilizes all four of those service types?

Bear Newman: Usually, but not necessarily. It could be they’re getting started in one particular channel and need help getting off to a good start. Or they’ve gone stagnant and want to start getting some gains again in a particular area. Some of our clients do have just SEO or just paid. There’s a wide range there.

Allison:  OK, fantastic. What are your overall principles when helping a small business identify what they need to be doing to have an online brand?

Bear Newman:  Yes, one thing that you definitely want to be aware of with branding on the internet specifically, is that you do have… Each channel serves a different purpose and they complement each other quite often.

So with organic SEO, if you have your branded terms, they’re usually very cheap to have a Google paid campaign. No one else usually bids unless you have a specific competitor that wants to try and take you down.

It’s relatively easy to rank there organically. But you want to make sure you have those branded terms covered, on the organic as well as on the paid.

If they start googling you, especially with like a Facebook campaign, if they see your ads, and then they Google you quite often, they’ll see the ad.

The trust factor on a Facebook campaign or Facebook in general isn’t as high as on Google. A lot of times, people will Google your company name after seeing an ad. And if you don’t show up in Google search results, it can negate a lot of the effectiveness of your Facebook campaign.

From a branding perspective, you want to make sure you’re high and tight on the organic side. And if you can’t get there yet, you can always fire up a Facebook and Google paid campaign really cheaply and make sure you have those keywords covered.

Allison: OK, so you almost have to dual track it, especially while you’re paying to be placed. You want to make sure you’re showing organically. That makes perfect sense.

I work with a lot of clients in making sure that their marketing strategies are powerful and have multiple avenues that they’re focused on.

What Kind of Growth to Expect from Online Marketing

Allison: What are the specific strategies that you would recommend for a business that already has revenue coming in but wants to look for growth? And what is the appropriate amount of growth in the strategies you recommend?

Bear Newman: Oh good! Good question. Looking at it, it really comes down to what they want to try and accomplish.

A lot of people have a certain amount of revenue they want to add, a monthly amount of growth, or new clients that they want to add. So we really try and go on a case by case basis to figure out… OK, what product do you have? What service do you have?

And then we figure out which channel would be best to apply that revenue to in order to get it grow.

Facebook is interesting because it’s an interruptive media. If you have a new product or a new service that no one knows about, you almost can’t really rely much on Google to drive new traffic because that’s where people are actively looking for your product.

So we come back to: OK, where are you at right now? And what is it you want? If you look at a channel and say, “This is what I need for this channel to be successful.”

  • Is it an amount of revenue?
  • Is it a number of new clients?
  • Is a new email campaign or a number of subscribers to your email channel?

It’s very specific to the individual.

Allison:  In business sectors, are you finding that Facebook is a performer for most companies? Like they put money in and they get results back out?

Bear Newman:  It can be. It really depends on how the campaign is run.

Facebook Ads are a bit of a beast. It’s not as easy as Google ads. If you’re interrupting someone from doing what they’re intending to do. So you have to bring awareness to the individual, or your product or service. And then you have to move them down.

So you can’t come out and say, “Hey, we have a promotion going on right now” if they don’t even know who you are?”

They’ll just say, “Hey, block this particular ad. I don’t know what this is. I don’t know why they’re showing it to me. Get it out of here.”

As opposed to Google, where people are actively looking for your product. Customers will be like, “Hey, perfect timing. I’m looking for this service. There’s a discount right now. Sign me up.”

So it’s a much longer process to fill that funnel and move them down to understanding who you are, why they should buy from you, and then give them an offer they can act on.

Allison:  OK, that makes sense.

Bear Newman’s Favorite Marketing Strategy

Allison: What is your favorite marketing strategy for a typical business you work with?

Bear Newman:  Good question. We have a lead generation video for companies. And we have a lot of consumer packaged goods products that we work with as well.

My personal favorite is to run a SEO campaign and get them as high as we possibly can organically, and combine that with a Google Ads campaign. So if there’s a product they have, that people know is out there, say one company worked with had a probiotic. And we’re able to get them a really good ranking for that specific product, and then we combined that with the Google Ads campaign. And where the magic comes in is on that first page, you have to get people to click on your ad and click on your website. That’s the first priority. Once you get the ranking, they have to click on it.

The click-through rate is how we gauge how effective the ad campaign is going to be, how it drives traffic, and how customers are responding to what they’re seeing.

If you can get a good click-through rate on an ad campaign, you’ll have maybe 9-10% click-through rate. Organically, if you’re number one, you’ll be between 40 and 50%. So a lot of people say, “OK, well, if I have a paid campaign, and I’m organically #1, I can expect to have 50-60% of the traffic.” What they found, and what I’ve actually tested myself, is if you can get a paid location and a #1 ranking, your click-through rate goes from 50% to closer to 90%. And your conversion rate (I mean, if they buy it from you) typically triples. Because the trust factor goes way up.

People see your ad and they’re like, “Well, OK, they’re paying for it.” Then they see Google ranks you #1 organically, and their trust with Google is huge. So they basically come to the conclusion, “Well, there’s probably no one better. So I might as well go ahead and act now.”

Allison:  All right, that’s interesting. A lot of my clients have very good rankings in top #1 or #2 position. And therefore, they justify that they don’t need to do paid. But that conversion, that ramp-up, that’s huge.

Bear Newman:  Yes, it really is. And I’ve tested it myself. I’ve had clients who have been #1 and #2. So they own the first page. And they’re like, “We don’t need to pay for this. It’s a waste of money.” So I said, “OK. This is typically what the studies show, but if you want to shut it off, let’s shut it off.”

We shut it off for a week. And he was calling saying, “Turn it back on, turn it back on. All of our sales are down. We’ve got to get the sales back up.” So there was an immediate impact and he turned it back on. He saw great conversion rates.

Why It Helps to Combine SEO and Google Ads

Allison:  OK. So I guess what I’m hearing you say is, you really need to do both SEO and Google Ads to get the maximum results?

Bear Newman: Ideally. It really comes from the mindset:

“I don’t want to compete on the first page. I want to dominate on the first page. I want to be all they see on that first page. If my name is synonymous with whatever this search term is, I’m the only one they need to look at. As much of that real estate that you can take, do it.”

But it comes back to the data as well. If you’re suspicious that this may not be worth the money you’re spending on it, I would run a test and follow the data. See what it. Know the baseline and then see if it holds out.

Allison:  Excellent advice. In working through how much to allocate for a typical business? Is there a ratio, say 50% of your online budget should be spent on blogging and articles and keywords and amplifying…? What would be the ratio between paid and SEO – organically working yourself up?

Bear Newman:  Rule of thumb is going to be “10% of your gross sales, you’re going to want to reinvest.”

Last year was the first year ever that digital marketing was the largest percentage of any company’s budget as a whole. So it was always magazines, it was radio, it was TV. Now everything is trending over to the digital realm.

Allison:  OK, wow! So 10% total budget with obviously SEO efforts as well as all the other strategies that companies typically do. OK.

Bear Newman: With SEO, that’s where the individual goals of the person come into play. SEO is a long-term play. It’s going to take months to potentially years, depending on where you’re competing.

One things we do at Bear Fox, is we insist on doing an SEO audit, it’s almost like a competitive analysis to find out what it is we’re getting into before we get into it.

There could be keywords that are really, really competitive. And you could spend $10,000 a month for the next two years and you’re not going to break the first page. You really could better allocate those dollars somewhere else and get some kind of market penetration there.

Knowing what you’re getting into, and what kind of timeframe you’d expect to have some kind of result, is going to be key.

Allison: OK, that makes a lot of sense. Because there are some pretty mature industries out there that it could take a long time to get up there.

Work Business Owners Can Do Before Hiring an Agency

Allison: What are your DIY-suggested tips? What are things that business owners could be doing before they can pay someone to do it for them?

Bear Newman: Content on your website is always good. There’s a saying out there that “content is king”. I disagree to a point. I believe “marketable content is king. Content is only driving value if people can find it. Making good solid content on your website is an easy way you can do that. You’re the expert in your industry. It takes time, it takes discipline. But once you start adding good content to your site (and you can always throw in some backlink-building driving authority to your website)… But it’s going to have to have content eventually.

That’s the first place I would say you can start – building content to your website and sharing your expertise.

The other channels are going to be dependent upon a business’s ability digitally. I’ve spoken to business owners who are pretty fluent in Google ads. And I have other business owners who say, “What exactly isa Google ad? Where’s that at?” So it can really depend on the individual.

Allison: Website authority is something that I’ve become more aware of. What are the key factors that impact the authority of one’s website?

Bear Newman:  In SEO, to get that #1 ranking, it comes down to two major factors.

  • It comes down to the relevance of your site. Google doesn’t want to show, if someone’s googling “refrigerator”, they don’t want to show BMW. So really, it’s just about being relevant for the categories at the first stage. And that’s where the content comes in: your site structure comes in, making sure your website is fast will come in, and make sure you’re relevant, and provide a good user experience.
  • The second piece is going to be the links that go to your site. So the backlinks. Who is linking to your site? How many links do you have? The phrases that are used in those links are going to have an influence.

It does help if you look at it from Google’s perspective. What is Google’s product? Google’s product is just a referral system. They say, “Come to us. We know the internet, and we will guide you to the best, most relevant and trustworthy person that’s not going to lead you astray or give you a bad result for what you’re looking for.” So that’s their product.

It’s very similar in an SEO realm to looking for a restaurant. If you’re a new region, and you Google “show me a Chinese restaurant near me”… If there’s one that has 5, 5-star ratings, and one that has 500 5-star ratings, you’re most likely going to go with the one that has 500 5-star rating.

You want to have good ratings and you want to have as many as you can. That makes you more authoritative in Google’s eyes so you’re the one worthy to be placed in the #1 spot.

Allison: I’ve personally noticed in some of my own search terms, that sometimes they don’t actually display the one that has the most reviews or at least the most 5-stars first. What causes that?

Bear Newman: So it can be a number of factors. There’s about 220+ variables in Google’s ranking algorithm.

Allison: Only?

Bear Newman: Only. And everyone else is just trying to figure it out. So they’re doing their best guess.

You can out-perform a site with a good title tag.

The title tag is that blue hyperlink that everyone reads to figure out what the webpage is about. If you’re rank #3 and your title tag is better, it basically makes people want to click on your webpage to find out what it is. Google tracks that, and they will move your site up over the other sites because of the click-through rate that your website has.

So there’s a way you can beat your competition without having to have as many backlinks.

Allison:  OK, interesting.

Earning SEO Backlinks Versus Buying Links

Allison:  What is your philosophy on people blogging for your website, and paying them to do so?

Bear Newman:  In adding content to your site or adding on different sites and linking over?

Allison:  Like both. I guess. I get requests for both. And I always wonder, “Is that something I want to do? Is that good? Is that bad?” I don’t know.

Bear Newman:  It depends. If they’re paying you, if you’re getting paid for your backlinks, Google can frown upon that.

Allison:  OK.

Bear Newman:  So you do have to be aware of that. I have heard of sites that have been penalized because they were selling a lot of links. They had a very authoritative website. So they had a lot of people saying, “Hey, can I post content on your site and get a link back from you? I’ll pay you X amount of money.” Google caught on to that and penalized the site and all the links that were posted on the site.

So for Google, that’s not good. In reality, in the real world, that’s pretty common.

If you want a link from bloggers who have a good authoritative website, you’re going to have to offer them some kind of value.

So if you write the content and give it to them, generally they’re going to want to be compensated in some way for posting your content.

It’s really pretty common to have guest post links going back to your site. You want to be careful. That can get you in a bit of trouble. If you want to rank for a specific given term… let’s say you hav a pest control company, and you want to rank for “pest control”, and you went out and had 500 of those websites link over to your website for the keyword phrase “pest control”, Google tracks that. And they’re going to say, “Every one of those links has the exact same phrase in it. That is not natural. And we think you bought all those links. So we’re going to crush your site and not rank anything.” So there’s some good and bad elements to it, depending on how you do it.

Allison:  OK. What have you found to be an effective incentive for people to post your blogs?

Bear Newman: Usually-

Allison: Wine?

Bear Newman:  If the content is really well written and they really enjoy the article, they’ll post it just because they really like it.

Allison:  OK.

Bear Newman: So it has to have a lot of personality and be unique. That’s where the business owner can bring something unique to the table. Because they’ll understand it, they can write it a little more entertainment factor to it.

Generally webmasters want to be paid in some way, shape, or form.

Allison:  So quality first and then add something for them in the end?

Bear Newman: Yes.

Google Business Profile for Local Businesses

Allison: I don’t know if you manage Google Business Profiles for companies or not? What are some things business owners absolutely should make sure they’re doing on their Google business listing?

Bear Newman:  Great question.

When we’re talking about organic ranking on your site, for SEO, we’re talking about links. When you’re talking about a local business ranking, and you want to be authoritative in Google Maps, you want to focus on your citations.

Citations are just your name, contact information, your address. Make sure they’re consistent across all the different directories for your region.

That’s the #1 factor: If you have any discrepancies – different phone numbers, different addresses – it will affect Google Business Profile rankings.

Allison:  OK, interesting. Can a business create a business listing in a market they don’t exist in?

Bear Newman:  You used to be able to do that. And Google has gotten really good at making it complicated or difficult to do that.

So a lot of people used to set up PO boxes. And Google says, “Yes that doesn’t work anymore.” So they’ve gotten quite good at verifying the address.

Honestly, I wouldn’t expect to rank for a geographic location if you don’t have a physical office listed in Google Maps.

Allison: OK. What are the easiest ways for local businesses to optimize their Google business listing profile?

Bear Newman: Again, just the first thing would be the consistency. Making sure you’re out there, all the information is consistent,

It’s borderline extortion what some of these directories charge for just having your information out there. But the reality is, it’s a really good link.

So I wouldn’t view it as just one element. It’s really going to be a multi-pronged approach. You’re paying them for that link for the SEO benefit as well as having control over the profile, the correct listing, and making sure that it’s all consistent. It’s actually well worth it.

Going to these different social media directories with listings, whether it be Facebook or Yelp… those are actually good links. If you can pay \$200-300 a year, a lot of times those can be worth their weight in gold with traffic they can drive to your site.

An Easy Way to Increase Online Reviews

Allison: OK, that’s interesting. Do you have any hacks that local businesses can use to get more customers to take photos of their business and then share those on Google?

Bear Newman: Yes, so the biggest hack I’ve seen is, if you do a service and they’re happy with the service, pull out a tablet and have them leave a review right there.

Allison: That’s good. OK, so on the spot.

Bear Newman: On the spot as soon as you can do it.

Google is sensitive to any kind of promotions you offer to get reviews. They worry that could skew reviews in some way.

So really, if you can have an iPad or something like that – with an employee or with yourself – if you do a service and the customer is happy, do the best you can to get that review right then.

Allison: OK. Do you recommend utilizing services to get reviews post-service (like not right there with your own iPad)? But do you have any suggestions on how we can get more reviews organically?

Bear Newman: I definitely would put that in an email chain and use some of those services – whichever one you might prefer. Yoast is quite good. There are a lot of SEO elements that they put on your website.

So there are different services out there that can be very effective. If customers are not that familiar with your service or product, the more trust you can establish with the number of reviews, higher quality reviews – wherever you can do to overcome that trust factor is really the best thing you can do. It’s money well spent.

Allison: Is there a perfect ratio for how many reviews a company should have? Or is it just chasing who has the most?

Bear Newman: Excellent question. So there are studies on this.

After 100 reviews, the benefit starts to taper off. The quicker you can get to the 50 or 100 reviews, the better.

So after if you’re at 5,000. That’s awesome! Focus your effort somewhere else. And you have a stellar product and service. But I would try and get to 100 as quickly as you can.

Allison:  OK, so 100? That’s a great marker to aim at.

Know Your Numbers for Your Business

So let’s talk about some action steps – things that you would suggest someone who’s in charge of marketing for their business, or if someone’s doing it as just a small business owner… What are the things that you would suggest your prospective client do that are easy things for them to do and untapped opportunities that every business should do?

Bear Newman:  The first thing I would recommend they do is know your numbers. I’m amazed at that number of business owners I work with where I’ll talk to them and say, “OK, what is your customer acquisition cost and your customer lifetime value? Just let me know what metrics I’m working with so I can make your campaign successful.”

If you get into a Google Ads campaign that costs $35 or sometimes $50 a click, and if you don’t have large margins to work with, that channel is basically a no-go. So it’s an easy answer saying “don’t go here, let’s focus elsewhere.”

But if you don’t know those basic numbers, then it’s going to make any direction you go very difficult to figure out what you need to do to make it successful.

Allison:  Knowing the numbers – that’s the first piece of advice I give as a coach as well so.

So you recommend spending 10% of your revenue for your marketing budget. How does a company identify the best ways to allocate that amount in their budget?

Bear Newman:  It’s just going to come down to the timeframe that you’re looking at. SEO always has typically the largest return of any channel. But it also takes the longest to get the return really generating consistently. So you’re generally looking at about 6-10, sometimes 12 months out, to really to see a good return on that investment.

So you will want to take a look at. “OK, we want to have this going. The size of the budget is going to be contingent on that. Facebook is going to be a few more months out…” If you need the campaign to self-fund, then you’re going to look at email campaigns depending on the size of your database, or a Google ad campaign, to start driving sales relatively quickly.

But there is a misconception around Google Ads that once you turn it on, all of a sudden the sales start coming in. And generally that’s not what we found. We’ve seen it time and time again. Even with Google Ads, if you’ve never run one before, it can take a couple of months to crack that code to get it cranking consistently.

You have to understand:

  • what keywords to bid on
  • which keywords drive the sales
  • what customers are looking for

Make sure that the copy you’re creating in your ad speaks to people and solves their problem.

Then you direct them to the correct landing page. So that page has to have a message that customers resonate with, and that they want to take action on and feel confident you can solve their problem. So there’s a number of layers that need to be sorted out to make the campaign successful.

Allison: When do you know that your email marketing is working well? Is it open rates?

Bear Newman: Open rates is definitely where it starts. And then really again going back to, what is your objective?

It can be relatively inexpensive to add people to an email campaign. And then if your end objective is revenue or sales from that, the open rates are great but at the end of the day it needs to be producing revenue. So revenue is what I would gauge the effectiveness of that campaign on.

It starts with click rate. You can’t make any sales if they’re not opening it.

Allison:  Correct. Although if one person opens it and buys, that’s not a bad conversion rate.

Bear Newman: True. Yes, exactly. So as long as they’re opening it and then you’ve got good conversion rates… So it’s almost looking at it in layers. You can’t sell unless you have a good open rate.

The open rate needs to speak to them. You need to make sure you have an email list of people who are engaged with your product. And then look at the revenue and say, “OK, this is actually really good.” It’s in a good spot.

If the revenue is not as high as it should be, you can assess, “OK, how is my copy inside of the email? Does it speak to our customers? Am I really not offering as good a value as I should? What is it that’s missing to drive the revenue?”

Allison: In thinking about creating improvements in SEO and investing in paid ads for them to go back to a website that’s either unattractive, or not relevant, how do you know when you’re both of those? You’re unattractive and you’re not relevant? Or is it self-exploratory?

Bear Newman: That’s a good question. So really looking at your numbers and looking at the kind of traffic you have… One of the most telling indicators (I heard this years ago when I first got into internet marketing) is the bounce rate.

Avinash Kaushik basically said, “If you have a high bounce rate, it means ‘I came, I saw, I threw up, and I left.'” So if you have a high bounce rate, it’s that’s not good.

Make Sure Your Webpages Load in Less Than 3 Seconds

If your site is slow, that’s also a huge indicator.

It’s funny. One question some people ask is, “How fast does my website need to be to not get penalized?”

And I think the best answer for that is… “That’s just kind of another way of saying how bad can my site be without beginning penalized?”

Make your site as fast as you can. There are tools out there that can test how fast your site is. Make your website as fast as you possibly can. It’s an easy fix and it can have great results for you long term.

Allison: What is a fast site speed?

Bear Newman: Studies show this:

A website load speed under three seconds is mandatory. For every additional second your website takes to load more than a user expects, your conversion rate will drop by 20%.

Allison:  Wow, OK. That has been one of my personal challenges this year is being hosted. And not being fast enough and not having any control over it. So maybe that’s a misconception on my behalf. Maybe I do have more control over it.

Bear Newman: You usually do. There are a number of tools out there. GTMetrix is a good one that can run your website and give you a comparison of your website against your competition. So you can see how your website is loading. Then it will give you a specific list of things you can do to make your website faster.

Allison:  What is too high of a bounce rate?

Bear Newman: It depends on the niche.

If your bounce rate is 80-90%, it’s way too high. You should strive to be below 60%, but as low as you can.

If you have a really really low bounce rate, like under 10%, that’s pretty remarkable, and I would look at that as something’s wrong with your tracking.

Allison:  OK, that’s fair. So don’t pat yourself on the back.

Bear Newman: Yes, if you have a 30, 40, 50% bounce rate, you’re doing excellent.

Allison:  OK, so 40-50%. Cool! That’s super helpful. We’ve gone through all of my key questions. Is there anything I didn’t think to ask you?

Give Your Ads Campaigns at Least 3 Months

Bear Newman: Not really! Just with the Facebook and the Google Ads campaigns, I would say one of the biggest obstacles I face with business owners, is they want it now. Now, now, now. Two months down the road is too long.

We have clients where we’ve explained to them the process is going to take a few months. One client had a school that they wanted to sell their classes for. And we explained to them, this is how it’s going to ramp up. And they went from about 25 sales the first month… and they were freaking out, “we need to have more than this.”

The second month, I think they went from 25 to 50. They doubled. And it still wasn’t where they want to be.

 The third month, they went from 50 to 135.

Allison:  Oh wow!

Bear Newman: And that’s typically what we see. That first month and second month is kind of fine-tuning it, and then in that third month, getting to take off.

If you can’t make it through those first two months, whether you’re advertising on Facebook or using Google Ads, you’re never going to be able to reap the fruit that you could if you had waited.

Allison:  OK.

Bear Newman: Part of it is having the trust in the team that tells you, “it’s coming, this is what we’re seeing” and understanding, having them educate you, and having that confidence that you have a good team behind you and that they’re actually doing a good job.

Allison:  I think it’s a good suggestion that all good things take time, right? Nothing is ever instantaneous.

So you’d say lead time minimum to start to actually see top-level of results is at least 90 days?

Bear Newman: You can see results like that first month. We had leads coming in the second month. There was traction coming in. But they wanted to have 70 or 80 leads coming in. And so the first and second month, that’s what they were gauging it on.

Say, by the second month “if I don’t have 80, I’m cutting this off.” And they really would have thrown the baby out of the bathwater, had they cut it off after the second month.

It was the third month that it went to a new level. And they were actually selling out their classes, which they had never done in the history of their company. So that was a new high they had never hit.

Allison: That’s awesome.

Where to Connect with Bear Fox Marketing

Allison: I just want to make sure that our followers know how to connect with you or follow you online?

Bear Newman: So bearfoxmarketing.com is probably the best place to find us. On YouTube we have educational video. We’re readily available.

Allison: OK, fantastic. And I just want to do a quick endorsement. You helped me with an audit of my website. And that was an invaluable insight into things that I needed to start working on.

Is that something you do with everyone or just me?

Bear Newman:  Well, we do that with everyone. We always take a look at trying to assess their site. If there’s some quick wins we can offer to them and help them out, and kind of guide them in the right direction.

We always look at ourselves as business consultants. If there’s something we can offer that can give you quick wins, we’re more than happy to help out and do that.

If you want a full in-depth competitive analysis, we can do that and work with you in the process of doing that.

Allison: Fantastic. Bear, it’s been such a pleasure. I appreciate you sharing these tips with our listeners so freely.

Bear Newman:  Thank you so much. I really appreciate it. It’s been great.

Who Do You Know?

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