10 Mistakes to Sidestep When Hiring a Business Coach

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A business coach can be an invaluable ally on the road to success, providing guidance, enhancing your skills, and helping you strategize. However, hiring the right business coach requires careful consideration. Here are ten mistakes to avoid in the process.

1. Overlooking the Importance of Specialized Expertise

Coaches come with various backgrounds and specialties. Failing to consider a coach’s specific area of expertise could leave you with someone who is incompatible with your business needs. If you need assistance with marketing, for example, hiring a coach specializing in operational efficiency may not yield the desired results.

2. Not Evaluating Their Method of Increasing Business

Every coach has a different approach to facilitating business growth. Some may focus on marketing, others on sales training or time management systems. It’s crucial to understand their methods and ensure they align with your business needs before committing.

3. Unclear Expectations

Don’t rush into hiring a coach without clearly understanding what to expect. A competent business coach should be able to provide a projection of how much your business might grow under their guidance. Figures could range anywhere from a 20% to 300% increase per year.

4. Ignoring the Need for a Coach’s Guarantee

Your business coach should walk the talk. Look for a coach who provides some form of guarantee for their work. After all, you are investing in their services with the expectation of a tangible return.

5. Neglecting to Consider Who Needs a Coach

Not every business or executive may benefit from a coach. It’s essential to analyze your business needs and personal goals before hiring one. If you’re seeking significant business growth, improved work-life balance, or a meaningful legacy, a business coach could be a game-changer.

6. Forgetting to Consider the Cost

The fees for a business coach vary widely depending on their expertise and what they offer. Some may charge per session, while others offer package pricing. It’s vital to assess the cost and determine whether the potential benefits justify the investment.

7. Overvaluing Coaching Certification

While some business coaches may emphasize the importance of certification, it’s not a definitive indicator of an effective coach. A coach’s real-world results and the impact they can have on your business are far more critical.

8. Overlooking the Advantages of Online Coaching

Online coaching has become increasingly popular and convenient. This method allows for flexible scheduling and access to coaches outside your immediate geographical area. Don’t overlook the potential benefits of this coaching format.

9. Neglecting Long-Term Commitment

Coaching is not a quick fix but a process. Short-term coaching might provide an initial boost, but for sustainable growth and long-lasting change, consider committing to a longer-term coaching plan.

10. Underestimating the Power of a Game Plan

An effective coach will help you devise a detailed game plan. This roadmap, often updated every 90 days, keeps you focused, tracks progress, and paves the way for substantial business growth.


At Deliberate Directions, we understand the crucial role a coach plays in your success. Our individual executive coaching program and our group coaching program helps you avoid these common pitfalls, ensuring a more productive coaching relationship.

Make a deliberate choice for your business today by scheduling a free strategy session to boost your business.

I'm Allison Dunn,

Your Business Executive Coach

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