How Emerging Artists Can Leverage Tech For Career Growth

Reading Time: 8 Minutes

The music industry is vast, with annual revenues exceeding $11 billion and double-digit growth forecast – but for new artists looking to grab even a small slice of this pie, talent is only a small part of what it takes. Today, the ability to harness innovative tools and platforms is arguably more important – informing everything from how you create music to how you market it.

With that in mind, here’s some actionable advice not only on the right tech solutions to adopt but how to turn them to your advantage as you seek to build an audience and become a bona fide superstar.

Adopting AI for Streamlined Music Production

The utilization of Artificial Intelligence (AI) in music production is revolutionizing the way music is made, with a survey from Ditto indicating that 60% of musicians have already incorporated some form of AI into their creative process. This technology can offer you numerous advantages, from generating unique sounds to enhancing composition techniques.

Here’s how you can integrate AI tools into your music creation process effectively:

Identify Your Needs

Start by defining what aspects of your production need enhancement. Is it melody generation, rhythm creation, or perhaps sound design? Knowing this will guide you in choosing the right AI tool.

Selecting the Right Tool

To find inspiration or just experiment, consider services like SoundRaw or Boomy. These platforms allow artists to input specific parameters (genre, mood, tempo) and generate comprehensive musical elements that can boost their compositions. To get started:

  • Set up an account on either platform.
  • Experiment with different settings to match your desired output.
  • Use these elements as a base to build more complex arrangements.

Enhance Sound Design

Tools like Mixea can automate mixing and mastering to produce professional studio-quality sound without the overheads. They can analyze your upload and apply enhancements tailored to improve the audio quality. To use such tools, simply:

  • Upload your mixed track and select the EQ and intensity options that best suit its genre.
  • Review the mastered track, and if needed, tweak settings and re-upload for further refinement. Downloads of the finished article in high-res WAV files are available for complete flexibility and unquestionable quality. Also, Mixea is available as part of an annual subscription, and there’s no limit on how many tracks you can master each year, so it’s great for scaling a business.

Experiment With AI-Driven Plugins

Incorporate AI plugins into your digital audio workstation (DAW). Plugins like iZotope’s Neutron and Mawf offer advanced machine-learning features to assist in mixing tracks by suggesting improvements in levels, equalization, and compression settings. To use them:

  • Install the plugin directly into your DAW.
  • Route individual tracks through the plugin for instant analysis and suggestions.
  • Adjust based on feedback or automate certain tweaks for efficiency.

Follow Up With Feedback and Fine-Tuning

AI tools are powerful, but they don’t replace human judgment. Use these tools as a starting point or enhancement, but always give the final product a personal touch. Listen critically to the AI-generated music sections; sometimes, tweaking certain elements manually can make all the difference.

  • Gather feedback from peers or mentors who can provide insights perhaps overlooked by AI analysis.
  • Continually refine tracks until the output aligns perfectly with your artistic vision.

Ultimately, incorporating these steps into your workflow means you can leverage cutting-edge technology without losing the essence of what makes music uniquely yours. The balance between human creativity and artificial intelligence in music production is delicate, and when managed well, it propels artists into new realms of creativity and efficiency.

Taking Advantage of TikTok as a Dynamic Platform for Music Promotion

TikTok is a potent tool for musicians, offering an unprecedented platform to showcase and promote their work – and as well as showcasing new artists, it has proven a great way for established artists like Kate Bush to connect with new audiences.

With over 1 billion active users worldwide and revenues of over $16.1 billion in 2023, the potential reach is immense, and the viral nature of TikTok content can catapult a song to global recognition overnight.

Here’s how you can effectively use TikTok to amplify your music career:

Create Engaging Content

Develop videos that either feature snippets of your tracks or incorporate your music in creative ways. The key is to engage viewers within the first few seconds.

  • Start with a hook — something visually or audibly captivating.
  • Use high-quality video editing to make your clips stand out – and add voiceovers if appropriate.
  • Add hashtags relevant to your music style, trending topics, or ongoing challenges on TikTok.

Participate in Trends and Challenges

One of the fastest ways to get noticed is by joining popular trends and challenges that fit well with your music genre.

  • Identify trends through TikTok’s Discover page.
  • Adapt these trends creatively using your music or thematic elements related to it.

Collaborate With Other TikTokers

Leveraging influencers or artists who align with your brand can help spread awareness rapidly.

  • Search for influencers whose followers might appreciate your music.
  • Reach out via direct message or email proposing a collaboration idea that benefits both parties.

Utilize TikTok’s Built-in Features

Take full advantage of features like Duet, Stitch, and the use of commercial music licenses to enhance your presence on the platform.

  • Use the Duet feature to interact with other users’ content or invite fans to engage with yours.
  • Stitch allows you to clip and integrate scenes from other TikTok videos into your content, perfect for responses or adding a creative twist.

Consistent Posting Schedule

Maintaining an active presence is crucial. Frequent uploads can improve visibility and engagement rates – both on TikTok and across all social channels.

  • Plan a content calendar with daily or weekly posts that keep your audience engaged.
  • Test different times of day for posting to determine when your audience is most active.

Analyze Performance and Adapt Strategies

TikTok offers analytics for creators, which you should regularly review to refine your strategies based on what works best.

  • Monitor metrics such as views, likes, shares, comments, and watch time.
  • Adjust your content strategy based on performance insights. If dance videos featuring snippets of your tracks receive more engagement, consider producing more in that style.

These targeted strategies are a good fit for TikTok’s vibrant community and play to the strengths of this platform, so can maximize the exposure of your music via viral marketing. And as mentioned, it’s not just for youngsters, because longstanding acts have enjoyed a second lease of popularity on this service, so don’t think you’re too long in the tooth for it!

Crafting Professional-Quality Music Videos With Accessible Technology

Even with short-form video platforms like TikTok taking over, the music video is still very much relevant for musicians at all levels. A quick look at YouTube’s most-viewed videos reveals that promo clips for hit singles are up there with the best of them – the now-venerable Despacito has over 8.5 billion views, and Ed Sheeran’s Shape of You has a none-too-shabby 6.1 billion.

If you want to join their ranks with modern technology, it’s possible to achieve high production values without an exorbitant budget. That’s why businesses are using videos for brand-building, and artists can follow suit. Here’s how you can use accessible technology to shoot professional-quality music videos:

Choose the Right Equipment

You don’t need the most expensive camera system to shoot a good video, but using a DSLR like the Nikon D3500 or a mirrorless camera can dramatically improve your video quality.

  • Research and select a camera that fits your budget and is noted for its video capabilities. For instance, you can get great results with a GoPro if your plans are for an action-packed shoot, even if it can’t match full-blown DSLRs for sheer image quality.
  • Consider investing in stabilization gear like gimbals to enhance the smoothness of your shots. The Insta360 Flow is well suited to shooting on smartphones, for instance, while the HoHem iSteady Pro4 is more suited to action cams like the aforementioned GoPro.

Utilize Smart Lighting Solutions

Good lighting makes a significant difference in video quality. Natural light is invaluable but not always controllable.

  • Use LED panels like the Lume Cube Panel or the Zhiyun Fiveray F100— they are affordable and provide adjustable lighting options.
  • Experiment with different setups to find what best complements the mood and tone of your song.

Incorporate High-Quality Audio Recording

Never rely on your camera’s built-in microphone if you aim for professionalism. As an artist, having a firm grasp on the different types of microphones can be a game-changer in your recording sessions, ensuring your work stands out with top-quality audio content.

  • Sync your recorded track with the video during editing, or use an external recorder while filming for live sound elements. Mics like the Rode VideoMic GO II tick all the boxes here and can be camera-mounted for convenience.
  • Ensure synchronization is precise by using a clapper board, as even minor mismatches between audio and visual can be jarring.

Effective Use of Editing Software

Post-production is where your music video gets polished into a professional product.

  • Invest in reliable editing software like Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve. These tools offer extensive features that enhance video quality through color correction, effects, and seamless transitions.
  • Learn the basics of video editing or collaborate with someone who has editing skills to bring out the aesthetic and thematic elements of your music.

Storyboard and Plan Your Shots

Having a clear vision before shooting starts ensures efficient use of time and resources.

  • Create a storyboard that outlines each scene—this can be as simple as sketches or written descriptions.
  • Plan your shot list in advance; decide on close-ups, wide shots, and angles that best tell your visual story.

Leverage Creative Angles and Perspectives

Unique filming angles can add an interesting visual dynamic to your music video, which helps it stand out.

  • Experiment with drone cameras for aerial shots if the budget allows. Drones provide a dramatic perspective that is difficult to achieve otherwise.
  • Try low-angle shots for a powerful impact or high-angle shots for an ethereal effect depending on the song’s emotion.

Integrating these techniques into your process lets you maximize the potential impact of your music videos and also ensures they resonate well with viewers visually. In an era where high-quality production can significantly elevate how audiences perceive your music brand, this isn’t a place you can skimp.

Leveraging Digital Tools for Networking and Data-Driven Decisions

Networking and data analytics are pivotal for any artist aiming to carve out a successful career. Emerging artists can use digital platforms for promotion, connect with industry professionals, and gather actionable insights from their music’s performance data.

Digital Networking Strategies

  • LinkedIn and Industry Forums: Artists should consider platforms like LinkedIn, not just for corporate opportunities but to connect with music industry professionals, including producers, agents, and fellow artists. Participating in industry-specific forums and groups can also lead to valuable connections and collaborations.
  • Virtual Events and Webinars: Attend virtual conferences, webinars, and workshops relevant to the music industry. These events are often rich with networking opportunities and learning experiences, providing a platform to engage directly with leaders in the field.
  • Social Media Engagement: Actively engaging with followers on platforms like Instagram and Twitter can also serve as a form of networking. Responding to comments, joining live sessions, and collaborating with other artists can increase visibility and strengthen professional relationships.

Using Data for Strategic Decisions

  • Analytics Tools: Platforms like Spotify for Artists, YouTube Analytics, and SoundCloud Pulse provide detailed insights into who is listening to your music and how they’re engaging with it. Understanding these metrics can help artists tailor their marketing strategies and content creation to better target their audience.
  • Feedback and Trends: Analyzing feedback from digital platforms can help artists understand what works and what doesn’t. This includes looking at the popularity of different songs, the success of various promotional tactics, and audience growth trends.
  • Market Research: Use data to conduct market research. Identifying demographic information such as age, location, and listening habits can help artists create more targeted and effective marketing campaigns.
  • Adjust Based on Insights: Continuously refine your approach based on what the data tells you. If a certain type of song or content garners more engagement, consider producing more in that style. Conversely, if some tactics do not perform well, use this insight to try new approaches.

By integrating networking and data analysis into their strategy, artists can not only enhance their visibility and connections within the industry but also make informed decisions that propel their careers forward. This approach not only aligns with the technological themes of the article but also enhances its business and professional development angle, making it even more relevant for your blog’s audience.


So, as you can see, if you’re using AI to enhance your music production, embracing TikTok as your primary marketing platform, and also pushing for quality music videos from day one of your career in the music biz, you can start passing significant milestones faster.

As with anything, patience is still a virtue, because stories of overnight success as an artist are often overblown – so plug away, use the tech options to your advantage, and watch your audience emerge organically.

I'm Allison Dunn,

Your Business Executive Coach

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