An Ultimate Guide to Holiday & Christmas Card Marketing

With so many businesses competing for attention during this festive time of year, how can you ensure your holiday card stands out? Here are some tips on how to maximize your Christmas card marketing:

1. Keep It Personal

Your holiday card is an excellent opportunity to show your customers and clients that you value them as individuals. So, resist the temptation to mass-produce generic cards with a standard message. Instead, take the time to personalize each card. You can do a few things to personalize them and make them your own.

For starters, you can choose a specific theme or design that uniquely represents your company. You can also include a personal greeting on the front of the card. Finally, you can add a photo of your staff or a company event on the inside of the card, which is a great way to show your company’s personality.

2. Make It Relevant

Your corporate Christmas cards say a lot about your business. They can be a fun way to show your company’s personality and connect with your clients. So, make sure that your corporate Christmas cards are relevant and not just another piece of holiday clutter.

That’s why making your holiday card relevant to your business and customers’ interests is essential. For example, if you’re a home improvement company, you could include a holiday card that doubles as a coupon for a percentage off their next purchase. Or, if you’re a pet store, you could include a holiday card with a photo of your client’s pet and a personalized message. Doing these things ensures that your Christmas marketing cards are valuable to your customers.

3. Avoid Tired Content and Designs

When it comes to corporate Christmas cards, the options are endless. You can go the traditional route and send out cards with your company logo and a holiday message. But why settle for the same old content and designs when you can get creative and use your cards as an opportunity to promote your brand?

Here are a few ideas to get creative with your corporate Christmas cards this year and make an impression:

• Use it as an opportunity to promote your brand: You can include your company logo, website, and contact information on the front of the card. Then, use the inside of the card to wish your clients and customers a Happy Holiday season.
• Get creative with your design: Use festive colors and patterns to make your cards stand out. You can also use die-cut shapes to create unique cards.
• Use your cards to promote a charity or cause that is important to your company: You can include information about the charity on the front of the card and use the inside of the card to explain why you are supporting the cause.
• Use your cards to showcase your company’s products or services: You can include images of your products on the front of the card and use the inside to explain why your products are the perfect gift this holiday season.
• Use your cards to share a holiday message from your company’s CEO or president: This is a great way to personalize your cards and show your clients and customers that you are thinking of them this holiday season.

No matter your style, make sure your corporate Christmas cards are creative and reflect your company’s brand. With some thought and creativity, you can create cards that will be remembered long after the holiday season.

4. Post Your Cards on Social Media

In today’s digital age, utilizing social media in your marketing is essential to spreading holiday cheer. So, in addition to mailing your holiday cards, you can post them online. Share them on your company’s social media channels, and encourage your employees and followers to share them with their networks. You can also use hashtags to promote your holiday card campaign and reach even more people.

5. Include a Call to Action

Your Christmas cards are an excellent opportunity to make your customers act on something. Include a coupon, special offer, or call to action on your cards to encourage people to take advantage of your services. It will motivate your recipients to take action – whether by visiting your website, making a purchase, or simply calling you regarding the advertised product or service. 

Without a call to action, your Christmas cards will likely end up in the recycling bin. So, how can you make sure your call to action is compelling? Here are a few tips:

• Keep it short and sweet: Your call to action should be clear and to the point. Avoid using too many words or complicated language – you want recipients to be able to understand it quickly and easily.  
• Use actionable language: Include words like ‘call,’ ‘visit,’ or ‘shop’ in your call to action to clarify what you want your recipients to do.  
• Use a sense of urgency: If you want recipients to take action, you must create a sense of urgency. For example, you might say, ‘Order now and get 10% off your purchase!’ 
• Include a deadline: If you’re offering a discount or special offer, include a deadline in your call to action to create a sense of urgency and encourage recipients to take action quickly. 

With these tips, you can be sure that your call to action is effective and will encourage recipients to take the action you want them to.

6. Send Your Cards Early

The holidays are a busy season for everyone, so you must get your Christmas card marketing campaign out early. This way, your customers and clients will have plenty of time to receive and respond to your holiday greetings.

Sending your Christmas cards early has its advantages. For one, you’ll be able to take advantage of early-bird discounts from your printer. You’ll also have a better chance of getting your cards into the hands of your customers before they’re bombarded with holiday messages.

Another advantage of sending your cards early is that you’ll be able to get a jump on the competition. Your customers will appreciate that you took the time to send them a holiday greeting before they were inundated with messages from other businesses.

7. Follow Up

A corporate Christmas card is a great way to show your clients and employees that you’re thinking of them during the holiday season. But if you don’t follow up after sending the card, you’re missing out on a valuable opportunity to build relationships.

When you follow up after sending a corporate Christmas card, you’re showing that you’re interested in more than just a one-time interaction. You’re demonstrating your commitment to building a long-term relationship. To do this, you can send a complementary gift card to your customers. You may also send these via email, where they can enjoy discounts on select products.

There are a few key reasons why following up after sending a corporate Christmas card is so important:

• It demonstrates your commitment: Following up after sending a corporate Christmas card reflects your commitment to the relationship. It shows that you’re not just interested in a one-time interaction but committed to building a long-term relationship.  
• It allows you to connect: Following up after sending a corporate Christmas card helps you get in touch with the recipient personally. It is your chance to find out how they’re doing, what they’re up to, and what they’re thinking about.  
• It allows you to build rapport: When you follow up after sending a corporate Christmas card, you can build rapport with the recipient. It’s your chance to get to know them better and establish a deeper connection.  
• It allows you to sell: Following up after sending a corporate Christmas card allows you to sell your products or services.   
• It shows that you’re organized: Following up after sending a corporate Christmas card shows that you’re organized and on top of your game. It’s a great way to impress your customers and partners.  
• It shows that you’re professional: Following up after sending a corporate Christmas card shows that you’re a professional, which builds trust and confidence with your clients.  

Following up after sending a corporate Christmas card is a meaningful gesture that can go a long way in maintaining and strengthening relationships with clients, customers, and partners. So, put in the extra effort and reap the benefits in no time.