Financing Models to Fund Your Dream Business

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When embarking on the entrepreneurial journey, financing is one of the pivotal aspects to consider. Understanding the cost of capital associated with each funding method is at the heart of this consideration. The cost of capital represents the return that could have been earned had the money been invested elsewhere and, therefore, the returns the business must achieve to cover its financing costs. This dictates a business’s financial health, profitability, and attractiveness to potential investors.

Moreover, as businesses evolve, their financial needs and the suitability of funding methods can change dramatically. Timing is therefore of the essence. It’s not just about getting access to funds but accessing them through the right channels at the right stage of the business’s lifecycle. For instance, while bootstrapping might be ideal during the ideation phase, venture capital or angel investing might be more appropriate when scaling operations. Entrepreneurs must thus be astutely aware of where their business stands and align their funding strategies accordingly.

In this blog post, we’ll delve into various strategies you can use to finance your business and turn your vision into a profitable reality.


One of the financing models is the self-financing. Venturing into entrepreneurship using personal savings or assets comes with a unique set of emotional implications. Delving into one’s hard-earned savings, potentially accumulated over years or even decades, can be an emotionally charged decision. This is not just money at stake; it represents years of personal sacrifice, patience, and discipline. As a result, using these funds to fuel a business idea magnifies the stakes. There’s not just a financial risk but an emotional one. The journey becomes deeply personal.

This heightened personal stake can be a double-edged sword. On the one hand, it can lead to an added pressure to succeed. The knowledge that the funds could have been used for personal or family needs, such as a home, child’s education, or retirement, can weigh heavily on an entrepreneur’s mind. Every setback or challenge can be felt more acutely, and there’s constant internal pressure to justify these savings.

On the flip side, self-financing has distinct advantages, a prominent one being independence. Entrepreneurs who self-finance are not beholden to external stakeholders, lenders, or investors. There’s no obligation to report financials, business decisions, or strategies to anyone outside the business. This autonomy allows for greater flexibility and control. Decisions can be made more swiftly without considering or appeasing external parties. Moreover, there’s no equity dilution, ensuring the entrepreneur retains complete ownership and future business profits.

How to Pursue This Model

  1. Evaluate your finances: Review your savings, assets, and other resources to determine how much you can comfortably invest.
  2. Consider tax implications: Withdrawing from retirement accounts may have tax consequences. Consult with a financial advisor.
  3. Draft a budget: Create a comprehensive budget to manage personal investments efficiently.
  4. Engage in clear communication: If borrowing from family or friends, discuss repayment terms and possibly document the loan to avoid misunderstandings.
  5. Limit financial risk: Don’t invest more than you can afford to lose, and ensure you maintain a financial safety net.


As a financing mode, bootstrapping demands a unique blend of prudence, resilience, and nimbleness. This is where the concept of a flexible business model becomes paramount. Unlike businesses that start with substantial capital injections, bootstrapped ventures don’t have the luxury of large buffers to shield against market uncertainties or evolving challenges. Instead, they operate close to the ground, often with limited resources, so they must be ready to pivot, adapt, and reinvent immediately.

A flexible business model is the backbone of successful bootstrapping. Here’s why:

  1. Agility in Response: Market trends, customer preferences, and economic climates can shift rapidly. A bootstrapped business, operating lean and with minimal bureaucracy, can swiftly recalibrate its strategies, offerings, or operations to address these changes head-on. This agility offers a competitive advantage over larger, more cumbersome organizations.
  2. Resource Optimization: When funds are limited, every dollar counts. A flexible model allows a business to allocate resources where they’re most needed, in product development, marketing, or customer support. Such a model also facilitates quick withdrawal from non-performing segments or investments.
  3. Experimentation and Innovation: A lean structure encourages continuous testing and experimentation. With a flexible model, bootstrapped businesses can easily introduce new products, tweak pricing, or explore novel marketing channels, gathering invaluable feedback without committing vast resources.
  4. Risk Mitigation: A rigid business model can make a venture vulnerable to unforeseen obstacles. In contrast, a flexible approach—where there’s always a ‘Plan B’ or even ‘Plan C’—can act as a safety net. If one strategy doesn’t yield results, the business can quickly transition to an alternative approach.
  5. Growth Opportunities: Bootstrapping doesn’t mean stagnation. Many bootstrapped businesses eye ambitious growth. A flexible model allows them to scale aspects of their operations when opportunities arise and, equally, to contract when it’s strategically wise.

To truly harness the power of bootstrapping, entrepreneurs should view flexibility not as a mere option but as a core principle embedded in their business DNA. This mindset, paired with a keen sense of the market pulse and an unwavering commitment to delivering value, can propel a bootstrapped venture from humble beginnings to notable success. In the dynamic business world, bending without breaking, evolving, and innovating is not just an advantage—it’s a necessity.


Crowdfunding has democratized the landscape of raising capital, enabling anyone with an idea to seek funding from the public. Depending on the nature of your business, the potential return for backers, and your goals, you can opt for various types of crowdfunding. Each of these caters to different needs and has its set of advantages and challenges:

Equity-Based Crowdfunding

This approach allows backers to invest in your business in exchange for shares or a small stake in the company. It’s akin to having many mini-investors and can be a powerful way to raise significant funds.

Advantages: Apart from funds, you can gain supporters vested in seeing your business succeed.

Challenges: You’re giving away some of your company’s ownership, which can affect decision-making and future financing rounds.

Reward-Based Crowdfunding

Popularized by platforms like Kickstarter and Indiegogo, this approach lets backers pledge money in return for rewards, which could range from the finished product to exclusive experiences.

Advantages: You retain full company ownership and validate the market’s interest in your product.

Challenges: Ensuring the timely delivery of rewards is crucial. Delays or changes can lead to dissatisfaction among backers.

Donation-Based Crowdfunding

This is where backers support a cause, project, or idea without expecting any financial or tangible return. It’s commonly used for social, artistic, or community projects.

Advantages: You get funding based purely on the merit and appeal of your cause, without any obligations of returns.

Challenges: Requires a compelling story or cause and usually doesn’t raise as much capital as other forms.

Debt-Based Crowdfunding or Peer-to-Peer (P2P) Lending

In this model, backers lend money with the expectation of getting their money back with interest. It’s like taking a loan, but you have multiple individual lenders instead of a bank.

Advantages: Often faster and more flexible than traditional bank loans.

Challenges: Interest rates can be higher, and timely repayment is crucial.

Managing Backers’ Expectations

Regardless of the type of crowdfunding you choose, managing expectations is paramount. The public nature of crowdfunding means dissatisfaction or unmet promises can quickly spiral into negative publicity, eroding trust and potentially impacting the brand’s reputation.

Here are some guiding principles:

  1. Be Transparent: From the outset, be clear about what backers can expect and when they can expect it. If some potential risks or challenges might lead to delays, let them know.
  2. Under-Promise and Over-Deliver: It’s always better to surprise backers with early deliveries or additional perks than to disappoint with delays or fewer features.
  3. Maintain Open Communication: Regularly update backers on your progress, even if the news isn’t always good. Keeping them in the loop builds trust.
  4. Seek Feedback: Use the crowdfunding community as a sounding board. Their feedback can offer valuable insights and even help improve the product or idea.
  5. Address Concerns Promptly: If backers have concerns or complaints, address them promptly and professionally. A responsive attitude can mitigate potential issues.

Crowdfunding can be a potent tool for raising capital and validating business ideas. However, its success hinges on trust, transparency, and the ability to manage and meet backers’ expectations.

  1. Choose a platform: Select a crowdfunding platform aligned with your business type.
  2. Create a compelling pitch: Make your story engaging, detailing why your business stands out.
  3. Offer enticing rewards: Give backers incentives such as early access, discounts, or exclusive items.
  4. Promote your campaign: Use social media, email marketing, and other channels to increase visibility.
  5. Engage with backers: Regularly update and communicate with your supporters to maintain trust.

Small Business Loans

Entrepreneurs have a plethora of options beyond traditional banks when seeking funding for their businesses. One significant development in this space has been the rise of alternative lenders, including direct lender loans and fintech companies, which have revolutionized how small businesses access capital.

Alternative Lenders & Fintech Companies


  1. Flexible Criteria: Unlike traditional banks, which often have stringent lending criteria, alternative lenders and fintech companies tend to be more accommodating, especially for businesses with less-than-perfect credit or limited operating history.
  2. Quick Approval: Leveraging technology, many fintech platforms can process loan applications faster, sometimes within hours or a few days.
  3. Customized Products: Many fintech companies offer tailored loan products catering to specific needs, from invoice financing to merchant cash advances.


  1. Interest Rates: While more flexible, some alternative lenders might charge higher interest rates than traditional banks.
  2. Loan Terms: Depending on the lender and the product, some terms might be less favorable, with shorter repayment periods or more frequent payment schedules.

Collateral – Securing Your Loan

Refers to assets you pledge as security when taking out a Michigan business loan (or a similar loan in any other area). If you fail to repay the loan, the lender has the right to seize the collateral to recover the owed amount. This reduces the lender’s risk, often resulting in better loan terms for the borrower.

Types of Collateral

  1. Real Estate: This includes both personal residences and business properties.
  2. Equipment: Machines, vehicles, or other tools used in your business.
  3. Inventory: Products and goods you intend to sell.
  4. Accounts Receivable: Money owed to your business by clients or customers.
  5. Personal Assets: In some cases, especially with startups or smaller loans, personal assets like a car or jewelry might be used.


  1. Higher Loan Amounts: Collateralized loans often allow businesses to borrow more money.
  2. Lower Interest Rates: These loans often come with more favorable interest rates by reducing the lender’s risk.


  1. Asset Loss: The most significant risk is the potential loss of the pledged asset if you cannot repay the loan.
  2. Depreciation: Some assets, like certain equipment, might depreciate over time, affecting their value as collateral.

Steps to Successfully Secure a Small Business Loan

  1. Prepare a robust business plan: Clearly outline your business objectives, financial projections, and market analysis.
  2. Review your credit score: Ensure you have a good credit standing to increase approval chances.
  3. Research lenders: Compare financial institutions’ terms, interest rates, and requirements.
  4. Gather necessary documentation: Assemble financial statements, personal financial details, and other pertinent documents.
  5. Consult financial advisors: Gain insights into the best loan products and strategies to secure them.

Angel Investors

Angel investors provide capital to startups in exchange for ownership equity or convertible debt. Beyond financial support, they often offer valuable expertise, mentorship, and industry connections. 

When considering angel investment as a funding method, realizing that the relationship goes beyond mere monetary transactions is pivotal. Here’s a deeper dive:

  1. Finding the Right Fit: The synergy between an entrepreneur and an angel investor should not be purely transactional. An ideal angel investor aligns with your business vision, values, and goals. They should be someone who not only believes in your idea but also adds value through their expertise, industry knowledge, and connections. The right angel investor can open doors to new opportunities, introduce you to key industry figures, and guide strategic decisions.
  2. More than Just Money: A common misconception among new entrepreneurs is that the primary role of angel investors is to provide capital. While funding is a significant aspect of what they bring, their real value often lies in the intangibles. Their mentorship can be crucial in navigating the challenges of the startup world, their experience can help in averting common pitfalls, and their network can be instrumental in business growth. Therefore, when vetting potential angel investors, it’s crucial to consider what else they can offer besides funds.
  3. Due Diligence is a Two-Way Street: Just as you would vet potential investors to ensure they are the right fit for your business, angel investors will conduct their own due diligence to ensure their investment is sound. This process thoroughly analyzes your business’s various aspects, including financial performance, market potential, competitive landscape, team capability, and more. As an entrepreneur, you should be prepared to provide detailed information, answer questions transparently, and be open to feedback. Ensuring that your business records are well-organized and transparent can streamline this process and instill confidence in potential investors.

How to Secure an Angel Investors

  1. Identify potential investors: Research and network to find angels aligned with your industry.
  2. Create a compelling pitch deck: Highlight business value, market potential, and growth strategies.
  3. Showcase traction: Present proof of concept, initial sales, or customer testimonials.
  4. Be transparent: Clearly state terms, expected milestones, and how their investment will be used.
  5. Build relationships: Engage in regular updates and utilize their expertise and networks

Venture Capital

Venture Capital (VC) is a prominent funding mechanism for startups with high growth potential. Unlike angel investors, who might invest based on passion and profitability potential, VCs usually focus on large returns. To understand venture capital deeply, it’s crucial to grasp the various stages of VC funding and recognize VCs’ emphasis on exit strategies.

Stages of VC Funding

  1. Seed Stage: This is the earliest stage of VC funding. Seed funding is typically used to validate a business idea, develop a prototype, or conduct market research. The business might have a partially-fledged product or any real customers, but it has growth potential.
  2. Early-Stage: Often split into Series A and Series B rounds, early-stage funding supports businesses with a product and some level of traction but has yet to be profitable. The funds are typically used for product refinement, hiring, and market expansion.
  3. Mid-Stage (Series C and D): By now, the company likely has a strong customer base and is possibly profitable. Funding at this stage is for expanding into new markets, adding product lines, or scaling operations to meet demand.
  4. Late-Stage: This is typically the final funding round before a company goes public. Late-stage funding can be used for various purposes, such as strategic acquisitions or to bolster the balance sheet before an IPO.

VCs and Exit Strategies

  1. The ultimate goal of venture capitalists is to achieve a significant return on their investment. As a result, they always look for a clear path to liquidity. This could be an Initial Public Offering (IPO), where the company’s shares are sold to the public, or through a strategic acquisition by a larger company.
  2. When VCs evaluate startups for potential investment, they often prioritize those with a clear, viable exit strategy. It’s not just about the growth potential or the startup’s profitability; it’s about how and when the VC can recoup their investment and realize a profit.
  3. Therefore, entrepreneurs seeking VC funding should be prepared to discuss potential exit strategies. This doesn’t mean setting a definite timeline but rather showing an understanding of the market dynamics, potential acquirers, and the circumstances under which an exit would be considered.

While the allure of venture capital can be strong for budding entrepreneurs, it comes with strings attached. It’s crucial to understand the expectations VCs bring, particularly concerning company growth and their eventual exit. This funding avenue can propel startups to heights, but founders should be clear about the implications and the strategic trajectory it sets for their company.

Grants and Competitions

For budding entrepreneurs, the journey to securing funds for their startups can be complex, with multiple avenues to explore. Beyond traditional methods like loans or venture capital, grants and competitions present an appealing alternative. These funding sources often don’t require equity in return, making them especially attractive for those who wish to maintain complete control over their businesses.


  1. Nature and Sources: Unlike loans, grants don’t need to be repaid, making them a highly sought-after funding source. They can come from various places, including government departments, non-profit organizations, and some for-profit corporations.
  2. Eligibility: Each grant will have specific criteria. Some might be industry-specific, some might target underrepresented groups in business, and others could be geared toward innovations in certain sectors like technology, health, or environmental sustainability.
  3. Application Process: Securing a grant is typically not an easy task. The application process can be extensive, often requiring detailed business plans, financial statements, and a clear outline of how the grant money will be utilized.
  4. Implications: Some grants stipulate how the funds should be used. It’s essential to be aware of these and ensure compliance to avoid potential complications.


  1. Benefits Beyond Funding: Startup competitions, often organized by business schools, corporations, or industry associations, can offer cash prizes for the top ventures. But beyond the financial reward, they offer exposure to potential investors, mentors, and customers.
  2. Preparation is Key: To succeed in these competitions, startups need a compelling business idea, a solid business plan, and the ability to pitch their idea convincingly in a short amount of time. The experience of participating can be invaluable as it forces entrepreneurs to refine their ideas and presentation skills.
  3. Networking: Even if one doesn’t win the main prize, the connections made during such events can lead to future investments, partnerships, or customer relationships.


  1. Research Widely: Look for grants or competitions that align with your business. The more niche your business, the more specialized opportunities you might find.
  2. Tailor Your Applications: Avoid a one-size-fits-all approach. Tailor your applications and pitches to each grant or competition’s specific criteria and audience.
  3. Manage Funds Wisely: If you secure grant money or win a competition, ensure that the funds are used judiciously and aligned with any stipulations.

Grants and competitions offer an exciting avenue for startups to gain funding without losing equity. However, the competition can be stiff. By diligently researching opportunities, refining their pitch, and networking extensively, entrepreneurs can maximize their chances of leveraging these avenues to benefit their ventures.

Strategic Partnerships

Strategic partnerships are a potent way to accelerate growth, leverage shared resources, and unlock funding opportunities. While many entrepreneurs focus on more traditional financing methods, forming strategic alliances can be game-changing.

Nature of Strategic Partnerships

A strategic partnership is a mutually beneficial arrangement between two businesses that doesn’t involve merging into a single entity. These alliances can range from informal handshake agreements to more structured joint ventures.

At the core of any strategic partnership is a shared vision or goal. It could be penetrating a new market, launching a new product, or simply sharing resources to reduce costs.


    1. Shared Resources: Partnerships often lead to the sharing of resources such as technology, office space, or personnel, thus reducing overheads.
    2. Expanded Customer Base: Partnering with another company can provide access to their customer base and vice versa, leading to new sales opportunities.
    3. Shared Risks: Risks associated with new ventures or projects are spread between the partners, making it less daunting to venture into uncharted territories.
    4. Potential for Funding: Established companies might fund smaller startups in exchange for their innovative solutions or technology. This can be a more favorable alternative to traditional funding, as it may come without venture capitalists’ pressures or a loan’s debt.


    1. Align of Values: Ensure both companies share similar values and work cultures to avoid potential conflicts.
    2. Clear Communication: Both parties should have clear, open communication channels to discuss goals, responsibilities, and expectations.
    3. Legal Implications: Depending on the depth of the partnership, it’s essential to draft and review legal agreements that protect the interests of both parties.

Steps to Forming a Partnership

  1. Identify Potential Partners: Look for companies that complement your business rather than compete.
  2. Due Diligence: Research potential partners thoroughly to understand their financial standing, reputation in the market, and overall compatibility with your venture.
  3. Define Objectives: Clearly outline what each party aims to achieve from the partnership.
  4. Negotiate Terms: Decide on terms like sharing revenues, responsibilities, and resources. Consider seeking legal counsel to ensure all bases are covered.
  5. Regularly Review and Adjust: As with any relationship, reviewing the partnership’s progress and making necessary adjustments periodically is essential.

Strategic partnerships offer a win-win scenario for both parties involved when done right. While the benefits, such as shared resources, combined expertise, and potential funding, are evident, it’s crucial to approach such partnerships with clear communication, due diligence, and well-defined objectives. For startups and businesses willing to think outside the box, these alliances can pave the way for exponential growth and success.igan


By taking a step-by-step approach, each funding method can become more manageable and tailored to your unique business needs. Whether securing a loan, capturing an investor’s interest, or rallying the masses through crowdfunding, a clear plan and persistence are key.

Embarking on the journey to finance your dream business may seem challenging, but with the right strategies, determination, and creativity, you can make it a reality. Whether you choose to self-finance, bootstrap, explore crowdfunding, secure a small business loan, partner with angel investors, or seek venture capital, each method has its own advantages and considerations. Evaluate your business’s unique needs, goals, and risk tolerance, and select the financing approach that aligns best with your vision. 

Remember, the path to entrepreneurship is as diverse as the businesses themselves, and with careful planning, dedication, and a sprinkle of innovation, you can overcome financial barriers and turn your dream business into a flourishing success.

I'm Allison Dunn,

Your Business Executive Coach

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