Best Data Analytics Tools for Small Businesses

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One of the key steps towards success is the constant measurement of achieved results. This is especially important for startups in order to know in time what needs to be changed and how to do it. That’s why data analytics and market research tools must not be neglected. 

Here are some of the most useful ones.

Google Analytics

If we had to choose only one out of all the tools mentioned above, it would definitely be Google Analytics. This is one of the most powerful business tools for startups. Of course, companies of all sizes are using it, but for startups it should be a must-have. Why? 

Well, Google Analytics will enable you to get to know your customers in depth. Their location, demographic, interests, online behaviors, and so much more. You will understand what their behavior looks like, what pages they mostly visit, how long they stay, do they convert. 

But, Google Analytics is supported by another great tool – Google Search Console

Google Search Console

This is definitely one of the best SEO tools. It enables you to track your website traffic, improve pages that need to be better, fix issues and do all the other SEO recommendations that Google might have for your site. You will get a full understanding of how well is your website ranked, for what keywords, and are there any technical issues. All this is presented in numerous dashboards. 


Another great tool that helps you dive deeper into your SEO efforts is SEMRush. Besides checking the keywords, page and website performance, SEMRush also helps you to see the same stats for your competitors which can be more than useful. It offers many features, so it might be a bit too much for beginners, but they offer a great help center and tutorials so you can always find the needed help. SEMrush is a paid service, but it is more than worth it if you can afford it.

When you’re just starting your own business, it’s super important to make sure your website is optimized so that people can easily find you. That’s why digital profile management will help you reach a wider audience, build your brand, engage with customers, manage your online reputation, market your offerings effectively, analyze customer data, and gain a competitive advantage.

I'm Allison Dunn,

Your Business Executive Coach

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